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Sustainability and Environmental Claims

Your stakeholders demand clarity about true sustainability and environmental impact.

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Advance your brand’s reputation through validation and verification of circular economy and carbon emissions claims.

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Provide confidence to the marketplace with data-driven environmental and sustainability claims

Buyers increasingly evaluate products and services through a circular economy perspective — and regulators are adding requirements to accelerate sustainability. Unsubstantiated claims invite criticism and accusations of greenwashing, but claims confirmed by a third party encourage trust.

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UL Solutions' verified environmental and sustainability claim expertise

We can help your brand rise to these increased expectations and demands through validated and verified environmental and sustainability claims, practical guidance and science-based strategies.

Get ready for new regulations

Many regions are introducing legislation, such as the EU’s Circular Economy Act, to boost demand for closed-loop systems, as well as the Canadian Greenwashing under the anti-competitiveness act.

Mitigate risks of greenwashing

The market is flooded with claims of general sustainability performance such as “carbon neutral” or “free of,” with no third-party backup. We help you back up your claims with data.

Demonstrate sustainability progress

You’ve invested in making a measurable impact on your carbon footprint or product circularity. Our support can help you show progress.

Maximize the opportunity for sustainability

Many purchasing organizations require the selection of verified or validated products, such as products with UL GREENGUARD or ECOLOGO® Certification.

Access services to support claims

Your specific product claims may require a bespoke approach or use proprietary methodology or standard assessment methods. We’ll help you take an efficient approach.

Carbon reduction performance services

Get support for accurate, data-rich reports, including verification for greenhouse gas contributions, environmental product declarations and product carbon footprints.

Circular economy claim services

Validated claims help enhance trust and showcase your leadership on trending issues, including PFAS, Zero Waste to Landfill, and recycled content.

Meet our experts

“Sustainability isn’t just about compliance; it’s about protecting health, promoting transparency and empowering customers to make a meaningful impact.”

Raneé Adams Valles Headshot

Raneé Adams Valles

Director and General Manager, Product Sustainability, Retail and Consumer Products
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UL Solutions UL Solutions

Get connected with our team

Advance your brand’s reputation through validation and verification of circular economy and carbon emissions claims.

Frequently asked questions

Validation and verification of claims by a reputable third party can boost confidence, help you fulfill stakeholder demands and even meet regulatory requirements as some governments are cracking down on greenwashing through new legislation.

We maintain two easy-to-use online databases that help buyers quickly find more information about credible claims. UL Verify features products, processes, facilities and systems, while UL SPOT showcases products with sustainable attributes.

Yes. Several of our services, including Zero Waste to Landfill validation and greenhouse gas (GHG) statement verification, feature levels of distinction that can provide guidance about how your organization may improve.

Too many claims of “eco-friendly” and “green” attributes have little proof. As a respected third party, UL Solutions works with customers to review environmental impact and sustainability claims for accuracy. UL Marks like the UL GREENGUARD Mark, UL ECOLOGO® Mark and UL Verification Mark provide transparency and help build trust. Plus, we maintain the UL SPOT Product Database to help buyers identify products with credible sustainability claims.

Explore our capabilities for verification and validation