Provide confidence to the marketplace with data-driven environmental and sustainability claims
Buyers increasingly evaluate products and services through a circular economy perspective — and regulators are adding requirements to accelerate sustainability. Unsubstantiated claims invite criticism and accusations of greenwashing, but claims confirmed by a third party encourage trust.
We can help your brand rise to these increased expectations and demands through validated and verified environmental and sustainability claims, practical guidance and science-based strategies.
Get ready for new regulations
Many regions are introducing legislation, such as the EU’s Circular Economy Act, to boost demand for closed-loop systems, as well as the Canadian Greenwashing under the anti-competitiveness act.
Mitigate risks of greenwashing
The market is flooded with claims of general sustainability performance such as “carbon neutral” or “free of,” with no third-party backup. We help you back up your claims with data.
Demonstrate sustainability progress
You’ve invested in making a measurable impact on your carbon footprint or product circularity. Our support can help you show progress.
Maximize the opportunity for sustainability
Many purchasing organizations require the selection of verified or validated products, such as products with UL GREENGUARD or ECOLOGO® Certification.
Access services to support claims
Your specific product claims may require a bespoke approach or use proprietary methodology or standard assessment methods. We’ll help you take an efficient approach.
Carbon reduction performance
Get support for accurate, data-rich reports, including verification for greenhouse gas contributions, environmental product declarations and product carbon footprints.
Product carbon footprint verification
Accurately calculating a product carbon footprint is extremely complicated. We offer verification to ISO 14067, helping you reduce risk of errors and show meaningful progress.
Environmental product declaration verification
We are a leading ISO 14025 program operator for third-party verification of environmental product declarations. Our in-house experts accurately summarize your life cycle assessments.
Greenhouse gas (GHG) statement verification
We have 20+ years in carbon measurement and reporting with an efficient multiphase that can be conducted at two levels: reasonable and limited assurance.
Environmental Claim Validation
Greenwashing is on the rise. Our Environmental Claim Validation program helps you offer much-needed proof for doubtful buyers through scientific analysis and deep global standards knowledge.
Zero ozone emissions validation
Many regions have strict limits on dangerous ozone production from air cleaning devices. We work with manufacturers to provide validation that ozone emissions remain within acceptable limits.
UL SPOT Product Database
Buyers like designers, retailers, manufacturers and purchasing managers turn to this database 130,000+ products with sustainable label claims to find what they need for their projects.
Circular economy claims
Validated claims help enhance trust and showcase your leadership on trending issues including PFAS, Zero Waste to Landfill, and recycled content.
Product circularity
Take a data-driven approach to transparent product sustainability with our Circularity Facts™ Program, based on UL 3600, the Standard for Sustainability for Measuring and Reporting Circular Economy Aspects of Products, Sites and Organizations. This program analyzes product input and output to support circularity claims.
Zero Waste to Landfill validation
Show that your organization is in compliance with UL 2799, the Environmental Claim Validation Procedure (ECVP) for Zero Waste to Landfill. Achieve one of three levels of distinction.
Recycled content validation
Connect with purchasers who prefer products with recycled content and validated label claims, a distinctive UL Mark and inclusion in our sustainable products database, UL SPOT.
Bio-based content claims validation
Access a range of testing services for a wide range of products to validate substance content claims according to UL 9798, the Environmental Claim Validation Procedure (ECVP) for Biobased Content.
Biodegradability and compostability claims
We help manufacturers understand how organic and natural materials or products biodegrade or compost in a range of waste management situations and provide validation for environmental label claims.
Net zero water use claims
Water scarcity is driving some building and site owners to limit water use and waste and minimize watershed impact. Gain third-party validation for your net zero or water neutrality claims.
Meet our experts
Raneé Adams Valles leads global strategy and operations for Product Sustainability at UL Solutions, overseeing offerings to help customers deliver safer, healthier and more sustainable products.
Raneé Adams Valles
Director and General Manager, Product Sustainability, Retail and Consumer Products
Frequently asked questions
- What are some of the core drivers behind validation and verification of environmental impact and sustainability claims?
Validation and verification of claims by a reputable third party can boost confidence, help you fulfill stakeholder demands and even meet regulatory requirements as some governments are cracking down on greenwashing through new legislation.
- How does UL Solutions help us connect with buyers for validated and verified products?
We maintain two easy-to-use online databases that help buyers quickly find more information about credible claims. UL Verify features products, processes, facilities and systems, while UL SPOT showcases products with sustainable attributes.
- Can validation and verification offer insight about our sustainability performance and how we can make improvements?
Yes. Several of our services, including Zero Waste to Landfill validation and greenhouse gas (GHG) statement verification, feature levels of distinction that can provide guidance about how your organization may improve.
- How can third-party verified and validated claims combat greenwashing?
Too many claims of “eco-friendly” and “green” attributes have little proof. As a respected third party, UL Solutions works with customers to review environmental impact and sustainability claims for accuracy. UL Marks like the UL GREENGUARD Mark, UL ECOLOGO® Mark and UL Verification Mark provide transparency and help build trust. Plus, we maintain the UL SPOT Product Database to help buyers identify products with credible sustainability claims.
Explore our capabilities for verification and validation
Verification and validation
Earn enduring trust through verification and validation services from UL Solutions. Discover how our validation and verification services can help you advance business objectives and stand out to buyers and regulators.
Verified product and system performance
Go to market with confidence and boldly reassure buyers that your portfolio can meet performance expectations, including well-being, healthy buildings, and energy efficiency and resilience.
Verified secure and smart claims
Stand out in a crowded market of smart products, systems and software. We offer deep industry knowledge and strategic support for software, connected technology and buildings, and artificial intelligence (AI) tools.
Modeling and simulation verification and validation for compliance
Our science-based framework verifies and validates digital simulation models to support a range of advanced tests that help streamline design, development and certification efforts.
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Advance your brand’s reputation through validation and verification of circular economy and carbon emissions claims.
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