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These days, the landscape of green product marketing is anything but black and white. A growing number of “eco-labels” have made it difficult to differentiate between products or suppliers that are genuinely environmentally preferable and those that aren’t.
That’s where UL Solutions can help. Through rigorous scientific analysis and review outlined in globally accepted standards, companies that engage with UL Solutions’ Environmental Claim Validation (ECV) program can prove to the marketplace that their products do, in fact, live up to their environmental claims and do not perpetuate “greenwashing.” This is important to all stakeholders involved in selecting better products. According to a number of recent articles, greenwashing is among the biggest challenges that specifiers and other purchasers face when trying to select greener, safer and healthier products. Manufacturers and suppliers that engage with UL Solutions can gain instant credibility and a clear competitive edge in an otherwise murky green product marketplace.
Validates a company’s landfill diversion rate for all discarded materials.
Validates post-consumer, pre-consumer (post-industrial) or total recycled content of a product.
Validates that a product contains bio-based content through testing. Examples of biobased content include polylactic acid (PLA), crop residues and wood residues, among others.
Biodegradability and Compostability – Evaluates product's biodegradibility and compostability attributes.
Validates a company’s landfill diversion rate for all discarded materials.
Validates post-consumer, pre-consumer (post-industrial) or total recycled content of a product.
Validates that a product contains bio-based content through testing. Examples of biobased content include polylactic acid (PLA), crop residues and wood residues, among others.
Biodegradability and Compostability – Evaluates product's biodegradibility and compostability attributes.
Validates that a product contains material that has a harvest cycle of less than 10 years.
Validates the recyclability of paper-based products through repulpability testing and calculating recyclability rate.
Evaluates product/material resistance to microbial growth in accordance with standardized test methods.
Validates that plastic products do not contain detectable levels of polyvinyl chloride (PVC).
Validates that products do not contain detectable levels of defined PFAS chemicals.
Validates supply chain localization, material optimization, waste minimization and virgin material substitution achievements through collaboration across businesses and industries.
UL Solutions sometimes provides validation of environmental claims that are new to market or do not have an existing protocol.
With ECV from UL Solutions, products can contribute to achieving points or credits in various green purchasing policies, raising visibility among key specifiers and driving marketplace demand for those products.
What’s more, customers whose products have achieved environmental claim validation from UL Solutions are able to use the UL Environmental Claim Validation Mark on their product packaging and marketing materials. With ease and convenience, this badge communicates to customers and prospects that products or facilities have been tested by a neutral third-party and independently validated to have been produced and/or performed in accordance with its environmental claims.
Additionally, all validated products are featured on the UL SPOT sustainable product database, a free online tool that allows specifiers and other purchasers to identify preferred products by product category, company name, product name, or type of claim.
Find more than 130,000 sustainable products of trust.
Bob McKay | sustainability marketing manager, SABIC
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MEBA Fashion, an industry supplier, demonstrated its commitment to sustainable fashion by validating its bio-based content with UL Solutions, helping to secure sustainable resins for the fashion industry.
UL issues the first Environmental Claim Validation in Europe for eyewear to Thelios, the eyewear expert of LVMH Group.
A.D. Compound, a leading producer of plastics worked with UL Solutions to help validate sustainability attributes of their compounds to differentiate their products in the marketplace.
We help companies mitigate risk and earn trust among stakeholders to whom companies demonstrate health and sustainability in their product lines, facilities and supply chains.
