Retailer Competitive Advantage

Transform regulatory, sustainability and market insights into retail strategies and programs that deliver products and experiences to boost profitability, strengthen brands and attract consumers.

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Differentiation that drives revenue and profitability for retailers

Every day, we help retailers gain a measurable competitive advantage and deliver products and experiences consumers crave. With in-depth regulatory, sustainability and market insights, services and software, retailers can transform data into actionable strategies that drive profitability and brand loyalty.

Respond quickly with innovative products that meet expectations for quality and performance.

Enrich your private-label portfolio

Consumers are flocking to private-label products that offer quality and value for money. Retailers need to constantly evaluate and refine these product assortments for performance and consistency.

Know your consumers and competitors

See how your products stack up against other options, how consumers interact with them and what you can do to improve your product development process.

Add sustainable products to your assortment

Consumers are increasingly looking for products with verified claims related to reduced environmental impact and other sustainability bona fides. Source and stock products consumers can trust.

Access retail services and software to drive consumer connection

Retail Total Access: The Digital Platform for Retailers

Retail Total Access empowers retailers with a complete, real-time view of quality assurance and performance across their entire supply chain.

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Benchmarking services for consumer products

Understand how your products compare with competitors in terms of functionality, durability and quality and identify smart strategies to reach your business objectives.

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Private label services

Build your own store brands with products that serve all your consumers’ price points while maintaining quality and compliance and advancing sustainability performance.

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Product Experience Center

Gain valuable pre-production insights through real-world interaction with product assembly, instructions, usability and performance to help identify issues and optimize product experience.

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U.S. Retail Market Surveillance Program

Demonstrate your ongoing commitment to product quality, consumer satisfaction and brand vitality through sampling and testing products available in the marketplace.

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Retail fixtures and commercial displays

The retail floor can take quite a beating, depending on traffic and consumer use. Make sure your displays can safely withstand daily demands.

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Consumer retail advisory and training services

Our in-house retail and training experts help retailers progress toward goals such as improved brand perception, enhanced product quality and employee experience, and ESG deliverables.

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ULTRUS^® WERCSmart^® Retail Product Compliance

Access safety and compliance data for more than 2.5 million UPCs to manage compliance across the retail ecosystem at all stages.

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UL Verify database

View the full list of UL Verified marketing claims through the publicly available UL Verify database.

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UL SPOT Product Database

Add more sustainable products to your retail assortment. UL SPOT Product Database helps retailers find products with sustainable claims, including UL Certifications, all in one location.

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Additional resources for decision drivers and influencers across the retail ecosystem

Heading Off Recall Risk

An in-depth look at the reasons driving disruption across the retail ecosystem, plus recommendations for what brand owners, manufacturers and suppliers can do to reduce the risk of recalls.

Building a Strong Product Compliance and Sustainability Program

Explore strategic insights to help retailers strengthen product compliance and sustainability across U.S. operations.

How to Re-establish Consumer Trust After a Retail Recall

Learn how manufacturers and brand owners can rebuild consumer and retailer trust after a recall through clear communication, convenient remedies and third-party testing.

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Driving Success in the Connected Retail Ecosystem

UL Solutions partners with stakeholders across the retail ecosystem to navigate compliance, strengthen supply chain visibility and accelerate speed to market. Download our brochure to learn how we enable safer, more secure and sustainable products that help build trust and competitive advantage.

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Get connected with our team of retail ecosystem experts

Let us help you stay competitive and connected, unlock new markets and enhance brand reputation.

Explore our other offerings for the retail ecosystem

Empowering an Effective and Responsive Retail Ecosystem

Our combination of expertise, compliance testing and digital tools help retail stakeholders stay competitive and connected, accelerate innovation, unlock new markets and enhance brand reputation.

Supplier Selection and Quality Management

Product Safety, Performance and Sustainability

Compliance and Risk Management

Organizational Sustainability