Differentiation that drives revenue and profitability for retailers
Every day, we help retailers gain a measurable competitive advantage and deliver products and experiences consumers crave.
With in-depth regulatory, sustainability and market insights, services and software, retailers can transform data into actionable strategies that drive profitability and brand loyalty.
Discover what your consumers want and need — and respond quickly with innovative products that meet expectations for quality and performance.
Enrich your private-label portfolio
Consumers are flocking to private-label products that offer quality and value for money. Retailers need to constantly evaluate and refine these product assortments for performance and consistency.
Know your consumers and competitors
See how your products stack up against other options, how consumers interact with them and what you can do to improve your product development process.
Add sustainable products to your assortment
Consumers are increasingly looking for products with verified claims related to reduced environmental impact and other sustainability bona fides. Source and stock products consumers can trust.
Access retail resources to drive consumer connection
Benchmarking services for consumer products
Understand how your products compare with competitors in terms of functionality, durability and quality and identify smart strategies to reach your business objectives.
Private label services
Build your own store brands with products that serve all your consumers’ price points while maintaining quality and compliance and advancing sustainability performance.
Product Experience Center
Gain valuable pre-production insights through real-world interaction with product assembly, instructions, usability and performance to help identify issues and optimize product experience.
U.S. Retail Market Surveillance Program
Demonstrate your ongoing commitment to product quality, consumer satisfaction and brand vitality through sampling and testing products available in the marketplace.
Retail fixtures and commercial displays
The retail floor can take quite a beating, depending on traffic and consumer use. Make sure your displays can safely withstand daily demands.
Consumer retail advisory and training services
Our in-house retail and training experts help retailers progress toward goals such as improved brand perception, enhanced product quality and employee experience, and ESG deliverables.
ULTRUS™ WERCSmart® Retail Product Compliance
Access safety and compliance data for more than 2.5 million UPCs to manage compliance across the retail ecosystem at all stages.
UL Verify database
View the full list of UL Verified marketing claims through the publicly available UL Verify database.
UL SPOT Product Database
Add more sustainable products to your retail assortment. UL SPOT Product Database helps retailers find products with sustainable claims, including UL Certifications, all in one location.
Explore our other offerings for the retail ecosystem
Supplier selection and quality management
Identify supply chain partners that support transparency and resilience and help enhance product and process quality and efficiency.
Product safety, performance and sustainability
Get comprehensive support to enhance product safety and performance, tailored for the retail ecosystem.
Compliance and risk management
Stay on top of risk management from evolving regulations, including chemical content, cybersecurity and more.
Organizational sustainability
Support environmental, social and governance (ESG) goals and circularity efforts with services, software and support for all stakeholders across the retail ecosystem.
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