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AI Safety Certification and Stewardship Services

An overview of AI safety certification and stewardship, including training, advisory services, UL 3115‑aligned assessments and Marketing Claim Verification.

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Moving forward with confidence in responsible AI adoption and deployment

As artificial intelligence continues to evolve, organizations face increasing pressure to balance innovation with responsibility. Clear expectations around safety, governance and transparency can help reduce uncertainty and support informed decision-making as AI becomes more integrated into products and systems.

UL Solutions brings together safety science, standards expertise and third-party evaluation to help organizations navigate this landscape. Whether teams are exploring early AI use cases or managing mature deployments, a structured approach to AI safety and stewardship can help support market access and long‑term resilience.

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AI trends, opportunities and risks

Artificial intelligence in business: Adoption and real‑world applications

Artificial intelligence (AI) is increasingly built into products, software and operations that support decision-making, pattern recognition and automation. Organizations are increasingly exploring how AI-enabled products and systems can help them improve efficiency, reduce manual work and create new customer experiences. At the same time, AI introduces new expectations around trust — such as data privacy, oversight and responsible use — that go beyond what's typically required for traditional software and data projects.

Opportunities across industries

AI adoption spans a wide range of industries, with applications such as quality control, predictive maintenance, process optimization and user personalization increasingly embedded within existing products and workflows. As use expands, organizations are moving beyond experimentation — focusing on where AI delivers the most value and how it can be deployed with appropriate oversight.

This shift is creating a clear opportunity. Organizations that can govern, monitor and scale AI effectively are able to integrate it more deeply across teams and operations, reduce friction and move from pilot projects to consistent execution.

Why trust and reliability matter

As AI becomes increasingly visible to customers and regulators, trust becomes a practical requirement. Accountability and transparency help organizations reduce compliance risk and set clear expectations for how AI systems perform.

At UL Solutions, we support AI safety through training, advisory and independent third-party evaluation. As a global testing, inspection and certification (TIC) organization, we help manufacturers assess AI systems against defined safety expectations—building confidence in your products across markets worldwide.

The evolving regulatory landscape for AI

As AI adoption accelerates and expands across products, services and systems, the regulatory landscape is evolving quickly in response. Rather than a single global rulebook, organizations face a growing set of expectations that shape how AI is designed, governed and evaluated. Understanding this landscape helps teams anticipate risk, align internal practices and avoid surprises as requirements continue to mature. 

EU AI Act

GDPR

NIST AI RMF

International standards

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The European Union (EU) AI Act

The European Union (EU) AI Act introduces a risk‑based framework that sets out different obligations depending on how and where AI is used. High‑risk AI systems are subject to additional expectations related to risk management, documentation, human oversight and post-deployment monitoring. Even organizations operating outside the EU may be affected if AI‑enabled products or services enter the European market.

Vacuum cleaning robot in action on wooden floor in modern architecture.

The European Union (EU) AI Act

The European Union (EU) AI Act introduces a risk‑based framework that sets out different obligations depending on how and where AI is used. High‑risk AI systems are subject to additional expectations related to risk management, documentation, human oversight and post-deployment monitoring. Even organizations operating outside the EU may be affected if AI‑enabled products or services enter the European market.

Common challenges we help customers navigate

As organizations continue to explore and deploy AI, recurring patterns are emerging across industries. AI adoption moves quickly, while expectations around safety, compliance and trust evolve more slowly. Many teams need help translating high‑level principles and regulatory guidance into practical day-to-day decisions that support innovation while managing risk.

Limited in‑house AI safety expertise

AI introduces technical, ethical and governance considerations that many organizations are still building experience around. Teams may have strong data science or engineering capabilities but limited familiarity with AI safety standards, evaluation approaches or life cycle governance. This knowledge gap may slow progress, create uncertainty and make it harder to assess whether AI systems are operating as intended.

Navigating compliance and market access

As AI regulations and standards emerge, organizations must interpret how new requirements apply to their products and markets. Questions around AI compliance, documentation and testing requirements can affect speed to market and confidence in deployment decisions. Without clear alignment with evolving requirements, teams risk rework, delays or inconsistent approaches across regions.

Building brand differentiation and user confidence

Customers, partners and regulators increasingly expect transparency into how AI systems behave and how AI-related marketing claims are substantiated. This expectation often includes statements about data use, model transparency, system performance and human oversight. Demonstrating responsible AI practices — supported by clear communication and third-party assessment — helps organizations differentiate their brands and strengthen user confidence. Alignment with recognized AI safety principles further reinforces trust over time.

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Highlighted AI services

UL 3115

UL 3115 is the Outline of Investigation (OOI) for Safety of AI‑Based Products. It provides a structured way to evaluate AI safety across a wide range of products and systems that include AI‑based capabilities. Rather than focusing on a single technology or use case, UL 3115 applies a horizontal approach that can be used alongside existing product safety standards.

What UL 3115 covers

UL 3115 addresses AI safety through technical, ethical and governance considerations. It looks at how AI systems are designed, developed and deployed, with attention to how they behave in real‑world conditions. This includes factors such as robustness, risk management, transparency, data handling and oversight across the AI life cycle.

How our AI safety certification works

Governance, documentation and life cycle

UL AI Mark
UL AI Mark

What UL 3115 covers

UL 3115 addresses AI safety through technical, ethical and governance considerations. It looks at how AI systems are designed, developed and deployed, with attention to how they behave in real‑world conditions. This includes factors such as robustness, risk management, transparency, data handling and oversight across the AI life cycle.

AI stewardship, claims verification and training

Many organizations need support for AI-based products beyond compliance with relevant standards and regulations. AI stewardship focuses on how AI systems are managed over time, including how safety and performance expectations are maintained, how AI‑related marketing claims are communicated and how teams build the skills needed for responsible deployment and ongoing oversight.

AI stewardship and marketing claim verification

Independent, third-party verification of AI‑related marketing claims helps organizations communicate system performance and behavior more clearly and credibly. UL Solutions’ Marketing Claim Verification (MCV) services help manufacturers substantiate claims related to algorithm reproducibility, data privacy and model transparency, supporting clearer communication with customers, partners and regulators.

Training your teams

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Latin American teacher in a STEM class at the engineering lab developing a robotic arm using a laptop computer - education concepts

AI stewardship and marketing claim verification

Independent, third-party verification of AI‑related marketing claims helps organizations communicate system performance and behavior more clearly and credibly. UL Solutions’ Marketing Claim Verification (MCV) services help manufacturers substantiate claims related to algorithm reproducibility, data privacy and model transparency, supporting clearer communication with customers, partners and regulators.

Meet our experts

“Establishing AI system safety is crucial for building public trust and fostering the responsible adoption of AI technologies.”

Young M. Lee, Ph.D.

Principal Engineer for AI, UL Solutions

“Successful AI isn’t just built — it’s engineered, governed and maintained for real-world operation.”

Douglas Brooks, Ph.D., PMP

Head of Artificial Intelligence Incubation and Innovation, UL Solutions

Additional artificial intelligence resources

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Get connected with our team

Explore our offerings for AIenabled products — and let’s talk about how we can help.

Frequently asked questions

UL 3115 is the OOI for the Safety of AI‑Based Products. It provides a structured approach for evaluating AI safety across a wide range of products and systems, focusing on how AI is designed, developed and deployed rather than on specific algorithms or use cases.

Through AI safety certification aligned with UL 3115, UL Solutions conducts an independent, third‑party assessment to evaluate whether an AI‑based product has implemented appropriate safety measures based on its intended use and risk profile. The assessment focuses on requirements and evidence, while responsibility for design and operation remains with the organization.

UL 3115 and the NIST AI RMF address AI safety from complementary perspectives. The NIST framework provides voluntary, organization‑level guidance for identifying and managing AI risks across the life cycle. UL 3115 applies those concepts at the product level, offering a structured framework for evaluating whether a specific AI‑based product meets defined safety expectations for its intended use. Used together, UL 3115 and NIST AI RMF can help organizations manage AI risk consistently and demonstrate product‑level safety in practice.

ISO/IEC 42001 is an organization‑level standard for AI management systems. It sets requirements for governance, policies, roles and processes that guide how an organization develops, deploys and manages AI across its activities.   
 
UL 3115, by contrast, specifies safety requirements and provides guidelines for safer design, development and deployment of AI-based products. It covers the following governance-related AI safety principles: data collection and data analysis, documentation and reporting, life cycle management, accountability, control and oversight, and transparency and explainability. These principles are applied while evaluating whether a specific AI‑based product is safe for its intended use. 

AI safety certification evaluates an AI‑based product’s compliance with defined safety expectations based on its intended use and risk profile, while MCV focuses on verifying the accuracy of specific AI‑related marketing claims for algorithm reproducibility, data privacy and model transparency through an objective, science‑based assessment. While both draw on shared AI safety principles, they serve different purposes. 

Operationalizing AI life cycle governance involves establishing clear processes for oversight, documentation and monitoring from design through deployment and beyond. This includes defining roles, managing change and maintaining records that support accountability as AI systems evolve over time.

Yes, UL Solutions can evaluate a wide range of AI-based products and systems, including those operating in safety‑critical contexts. The applicable approach depends on the intended use, risk profile and regulatory expectations associated with the specific application.

AI stewardship and marketing claim verification help organizations demonstrate responsible AI practices beyond compliance. Third-party verification and clear communication about how AI systems behave and what claims are being made can help reduce uncertainty and strengthen confidence among customers, partners and regulators.