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From laptops to smart home appliances, artificial intelligence (AI) is transforming how we interact with technology. Indeed, the AI market is projected to grow at a remarkable 26.6% compound annual growth rate from 2025 to 2031, according to one study.[2]
However, there's a significant hurdle: public trust. More than half of Americans[3] are more concerned than excited about AI technology, and this skepticism creates a real challenge for the industry.
The realization of AI’s transformative potential depends in part on users’ confidence that these systems will work reliably and deliver on their promises. The key for manufacturers, then, lies in demonstrating that their AI-enabled products are accurate, reproducible and worthy of consumer confidence.
With our Marketing Claim Verification services, UL Solutions can help verify the accuracy of a manufacturer's AI marketing claim, thereby helping to boost consumer belief in the product. We conduct objective, science-based assessments and issue UL Verification Marks for processes and products when the assessments verify the accuracy of the manufacturer’s marketing claim.
We can conduct thorough assessments to determine whether AI-enabled products and services have a reproducible algorithm, whether appropriate measures exist to protect data privacy, the level of transparency within the company's AI system and more. Our assessment method is based on 11 core principles, including technical excellence, ethical considerations and accountable governance practices.
UL Verify is our comprehensive database featuring data on UL Verified marketing claims, providing confidence that a brand’s marketing claim is accurate, truthful and credible.
The UL Solutions AI algorithm reproducibility program assesses whether specific AI technology can deliver predictable and repeatable outputs.
This program represents the first independent evaluation dedicated to validating that an AI algorithm can reliably deliver an anticipated outcome. This rigorous, science-based testing can give manufacturers and consumers increased confidence in AI technology.
Our assessment is based on a complete review of all aspects of the machine learning or rule-based algorithm building and deployment processes and incorporates predictive modeling.
This effort includes:
When a submission satisfies these requirements, the company may showcase their achievement with a UL Verified Mark and Marketing Claim Verification certificate.
Despite the excitement surrounding AI, many remain cautious due to concerns about their personal data. Establishing confidence in their AI protocol represents an essential element for organizations, which encounter a skeptical audience concerning AI and information security.
To help increase customer confidence, we confirm that proper protections are in place to secure data confidentiality, emphasizing the system utilized for user information gathering, retention, safeguarding and disclosure.
These are the objectives that guide our data privacy verification process:
When a submission satisfies these requirements, the company may showcase their achievement with a UL Verified Mark and Marketing Claim Verification certificate.
Our experts perform science-based assessments of a company’s AI data management, model development, security, deployment and ethical considerations. With these critical areas evaluated, we offer an objective rating of an AI model’s transparency and trustworthiness.
Our assessment is based on a 100-point rating system that provides a numerical evaluation of the AI model’s openness. This analysis primarily explores AI data source revelation and explanation, the complete structure of the AI framework and user permission documentation.
When a submission satisfies these requirements, the company may showcase their achievement with a Marketing Claim Verification certificate, a UL Verified Mark and a Silver, Gold, Platinum or Diamond rating.
The UL Solutions AI algorithm reproducibility program assesses whether specific AI technology can deliver predictable and repeatable outputs.
This program represents the first independent evaluation dedicated to validating that an AI algorithm can reliably deliver an anticipated outcome. This rigorous, science-based testing can give manufacturers and consumers increased confidence in AI technology.
Our assessment is based on a complete review of all aspects of the machine learning or rule-based algorithm building and deployment processes and incorporates predictive modeling.
This effort includes:
When a submission satisfies these requirements, the company may showcase their achievement with a UL Verified Mark and Marketing Claim Verification certificate.
Despite the excitement surrounding AI, many remain cautious due to concerns about their personal data. Establishing confidence in their AI protocol represents an essential element for organizations, which encounter a skeptical audience concerning AI and information security.
To help increase customer confidence, we confirm that proper protections are in place to secure data confidentiality, emphasizing the system utilized for user information gathering, retention, safeguarding and disclosure.
These are the objectives that guide our data privacy verification process:
When a submission satisfies these requirements, the company may showcase their achievement with a UL Verified Mark and Marketing Claim Verification certificate.
Our experts perform science-based assessments of a company’s AI data management, model development, security, deployment and ethical considerations. With these critical areas evaluated, we offer an objective rating of an AI model’s transparency and trustworthiness.
Our assessment is based on a 100-point rating system that provides a numerical evaluation of the AI model’s openness. This analysis primarily explores AI data source revelation and explanation, the complete structure of the AI framework and user permission documentation.
When a submission satisfies these requirements, the company may showcase their achievement with a Marketing Claim Verification certificate, a UL Verified Mark and a Silver, Gold, Platinum or Diamond rating.
Marketing claim verification can help build consumer trust in AI-enabled products. Recently, Lenovo became the first AI PC manufacturer to earn an AI Model Transparency Diamond rating and an AI Data Privacy UL Verified Mark through the UL Marketing Claim Verification program.
Young M. Lee leads AI safety initiatives at UL Solutions, shaping global standards and supporting the development of responsible AI systems.
Let us help you confirm that your AI deployments perform consistently and responsibly.
UL Solutions offers third-party evaluation of AI-based products to support safer deployment, public trust and market confidence.
UL Solutions now provides a standardized rating program for devices incorporating artificial intelligence, helping businesses and consumers make informed decisions about adopting and using these products.
Join us for a on-demand webinar where UL Solutions experts present the impacts of AI on functional safety. Gain insight into the present and future of AI in functional safety.
This document is an important milestone in the development of standards for artificial intelligence (AI) and machine learning (ML) in the context of safety-critical automotive systems.
