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  • On-demand Webinar

Making Effective Sustainability Claims

See how third-party validation of sustainability claims can lend credibility and avoid greenwashing.

Woman looking at personal care bottles in a retail store

Overview of effective sustainability claims

According to a Nielsen study, 66% of global online consumers say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.1 Yet companies must be deliberate about making environment claims because the U.S. Federal Trade Commission and other international regulators crack down on claims deemed deceptive to consumers.

Companies that fail to promote their sustainability achievements may lose a tremendous opportunity to differentiate themselves. By developing and validating innovative claims, companies can validate their claims and confidently communicate them to gain a competitive advantage in the marketplace.

In this webinar, UL provides an overview of the guidelines for making sustainability claims and how third-party validation of those claims can lend credibility. Companies who have recently achieved innovative claim validations will describe their reasons for doing so, and how they have benefited their business.

What you will learn

  • Market guidelines for making sustainability claims and the importance of third-party validation
  • Examples of innovative claims
  • Case studies of recent innovative claims
  • The innovative claims process


  1. 2015 Nielsen Global Corporate Sustainability Report

Neither Boastful Nor Bashful


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