Marketing Claim Verification
The UL Verified Mark delivers the confidence to consumers that a brand’s marketing claim is accurate, truthful, and credible. UL provides a searchable database of Verified claims by brand, company name, product name and the claim’s unique identifier that help differentiate lighting products in a crowded market.
Leverage UL’s brand awareness and reputation. We rigorously evaluate hundreds of marketing claims each year to provide confidence and peace of mind to buyers around the world. Our methods have earned the public’s confidence, and brands that earn a UL Verified Mark are universally recognized as delivering on their claims.
Our global network provides solutions developed with market access in mind. UL has safety and performance lighting laboratories across the world, delivering an international presence with local expertise in the local language across your target markets to develop and test to individual marketing claims.
UL has flexible solutions
Every UL Verification project is unique, adapted to the need of the manufacturer and the claim they wish to use to differentiation themselves in the market. UL works with the customer at every step of the process.
The UL Verified Mark starts with the basic Verified Mark which includes two important modules; the claim module provides a high-level description of the claims verified by UL, and the unique identifier enables users to look up more information about a specific UL verification.
UL has a searchable database of all Verified claims. Customers can search by company, product type, category and more to find details of the claim, the way it was tested and results, and information about the manufacturer.