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Increase consumer acceptance of new products with sensory testing. UL Solutions evaluates and assesses consumer preferences and tastes in our testing laboratories.
Sensory attributes such as look, smell, sound, taste or touch can play a significant role in a consumer’s experience with your products. Our science-backed sensory testing and consumer study services can help you gain consumer acceptance and help you avoid potential quality issues in the future.
Understanding a consumer’s sensory experience can help uncover design flaws and key marketing features you will need to know for a successful product launch or to differentiate your items in the marketplace.
Consumer sensory testing for product development can be performed for a variety of industries such as:
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Dietary supplements |
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Food and beverage |
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Pet products |
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OTC and pharmaceuticals |
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Personal care and beauty |
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Household cleaning products |
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Class 1 medical devices |
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Paper products and consumables |
To find a lab nearest you for consumer sensory testing, please contact us at one of our global locations.
Our sensory panels, comprised of trained experts, evaluate your products to determine if they are consistent with your preferred sensory characteristics and to uncover what is needed for optimization. Our consumer panels assist you in measuring potential market acceptance and help you enhance product features to maintain a competitive advantage.
Our state-of-the-art sensory facilities include a CLT room (central location testing), test kitchen, focus group room, personal care laboratory and sink room, sensory booths, color masking lighting and more.
We offer a variety of sensory and consumer acceptance related evaluations including:
For more information on our sensory testing capabilities, please contact us today.
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