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  • Feature Story

Putting Trust Front and Center

September 26, 2017

The number of different products available in today’s marketplace has grown exponentially. As of January 4, 2017, Amazon alone offered 398,040,250 products on its website! Similarly, this surge of products has come with a slew of marketing claims, but customers are more skeptical than ever. In fact, after showing a decline in trust on the 2017 Edelman Trust Barometer, Edelman’s noted that, “Trust is in crisis.”

UL has a solution to this troubling trend: The UL Verification Mark.

The UL Verification Mark helps brands and organizations stand out in the marketplace by demonstrating independent confirmation of marketing claims. The verification process involves a discussion of the claim, the development of proper testing protocol and, finally, testing. If testing shows the claim to be true, the Verification Mark can be displayed on the product and the claim will be prominent. Finally, all verified claims are stored in the publicly available and searchable UL Verify Database, offering all stakeholders an easily accessible, reliable place to turn for information.