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FTC Consults on Proposed Revisions of Jewelry Guides

February 11, 2016

UNITED STATES - The Federal Trade Commission (FTC) has initiated a public consultation regarding its proposed amendment of the Jewelry Guides, providing guidance to deter businesses from having deceptive claims about precious metal, pewter, diamond, gemstone, and pearl products.
Following a public consultation conducted on 2012 and a public roundtable in June 2013, the commission has proposed changes to the document, specifically for the following:

  • Below-threshold alloys
  • Precious metal content of products containing more than one precious metal
  • Surface application of precious metals, lead-glass filled stones, “cultured” diamonds, pearl treatments, varietals
  • Misuse of the word “gem”

Deadline for submission of comments is April 4, 2016.