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  • White Paper

Making Effective Sustainability Claims

Shot from behind of woman in aisle of a store

This UL white paper will look at “greenwashing” (overstating your product or company’s sustainable attributes) and “green blushing” (not saying enough about your product or company’s sustainable attributes), and discuss how companies can credibly position their sustainability programs in the marketplace.

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Neither Boastful Nor Bashful: Making Effective Sustainability Claims

5.15 MB bytes

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