The transition from the EU’s former Medical Devices Directives (MDD) to the current MDR has introduced new requirements that have changed how manufacturers approach commercialization strategies in Europe. The MDR places greater emphasis on clinical evidence, PMS and ongoing oversight. However, the number of notified bodies issuing CE certifications has not increased significantly. These factors have extended timelines for some manufacturers.
In contrast, U.S. regulatory pathways, such as the U.S. Food and Drug Administration’s (FDA's) 510(k) and De Novo submission processes, remain well-established, and mechanisms like the Pre-Submission Program (Q-Sub) provide a formal channel for early engagement with regulators. In the EU, similar structured dialogue opportunities are emerging but may vary depending on the notified body.
As a result, manufacturers are taking a more strategic view when planning market entry. Each region offers opportunities and challenges, and the best starting point often depends on the type of device, available data and internal resources.