Toys: New EU Safety Regulation and U.S. Market Updates

Regulators in the toy industry deeply prioritize child safety, aiming to improve protections and minimize the presence of noncompliant products in the global marketplace.

Toy regulations are evolving every year, and that can be challenging for manufacturers and retailers.

If you are selling on the European market, you will need to comply with the new EU Toy Safety Regulation. This regulation introduces stricter rules regarding harmful chemicals and enhances safety requirements. It emphasizes the importance of considering children’s psychological and mental health as well as their cognitive development, particularly for digitally connected toys, and stresses the need for clear warnings. Additionally, it will require manufacturers to implement a Digital Product Passport.

If the U.S. is one of your target markets, it is important to be aware of the regulatory updates for your toys.

We invite toy manufacturers and retailers to join us to address any questions about the recent regulatory updates affecting your products.

UL Solutions experts will share insights on:

• The new EU Toy Safety regulation that repeals the EU Toy Safety Directive 2009/48/EC
• The Notice of Proposed Rulemaking (NPRs) by the Consumer Product Safety Commission (CPSC) for water beads
• Latest updates on coin and button cell battery-operated toys
• How UL Solutions can support bringing compliant toys to your target markets

Speakers

Alessia Quintieri, hardline technical manager at UL Solutions
Ellen Metrick, human factors expert at UL Solutions
Melissa Beran, human factors expert at UL Solutions
Dariusz Kaminski, business development manager for hardline at UL Solutions