Skip to main content
Welcome to the cutting edge of safety science—Learn more about our rebrand.
  • News Story

From Leads to Sales: Developing an Effective Chemical Marketing Plan

March 5, 2019

Developing an effective chemical marketing plan is one of the keys to gaining more customers. In this e-book, we examine the trends influencing effective materials and chemical marketing plans and outline 5 steps to help you gain more raw materials and ingredient buyer leads and sales.

Download the e-book below to learn more about:


Digital marketing screen


  • How chemical marketing has changed in the last 5 years
  • Choosing a target audience
  • Defining your goals
  • Creating a cost-effective marketing plan
  • Choosing your marketing tactics
  • Measuring success