Protecting Brands from Product Counterfeiting
Many companies have already taken steps to prevent the production and sale of counterfeit copies of their legitimate products and to minimize their exposure to the risks associated with counterfeit products. But reducing the risk of being targeted by counterfeiters ultimately requires each company to develop and implement a formal brand protection program that addresses its unique requirements and vulnerabilities and which is subject to rigorous periodic auditing to help ensure that their program accounts for unanticipated vulnerabilities.
This UL white paper discusses the key elements of an effective brand protection program and offers a process for mitigating the risk of counterfeit products, from an initial risk analysis to program implementation. The paper also presents UL’s multi-pronged approach to assist manufacturers, retailers and law enforcement agencies in the fight against counterfeit products.