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Credibility in Product and Packaging

Build credibility in product sustainability claims with testing, certification validation and verification services — with a focus on circularity, carbon reduction and human health impact.

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Building confidence in product sustainability

Finding suppliers, products, materials and packaging with credible sustainability claims can be challenging — especially in a marketplace clouded by greenwashing. Manufacturers and brand owners need trustworthy proof to stand out and inspire buyer and retailer confidence.

UL Solutions can help you strengthen the credibility of your product sustainability claims through independent third-party validation, verification and certification services for key sustainability topics, including life cycle assessment (LCA), product carbon footprint (PCF) and impact on indoor air quality. Our expertise spans critical areas including circularity, carbon reduction and human health impact.

Our team of experts also collaborates with companies to advance circularity strategies through transparent measurement of performance — helping you meet regulatory demands, satisfy buyer expectations and demonstrate your commitment to sustainability.

 

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Strengthen the credibility of your sustainability claims

Satisfy regulator and retailer requirements and stand out to consumers in a crowded marketplace with third-party data-driven validation of sustainability claims.

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Identify packaging materials that advance safety, performance and sustainability

Address growing concerns over waste management and chemical content (including PFAS) in packaging and demonstrate compliance with safety, performance and sustainability requirements.

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Demonstrate compliance with standards for recycled plastic content

Boost trust that mechanically recycled plastics meet safety standards and build confidence in their substitution for virgin plastic in end products.

 

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Show progress toward product circularity

Demonstrate sustainability progress through comprehensive testing, data-backed claim validation and quantifiable assessment of circularity performance.

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Highlight carbon reduction progress to satisfy stakeholders and regulators

Transparently show progress through third-party verification of sustainability and carbon reduction performance declarations, PCFs and reports, and get strategic direction for reduction activities with LCAs.

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Understand how products may impact human health

From volatile organic compound (VOC) offgassing to microplastics in packaging, provide data-driven reassurance about how products may affect indoor air quality or other environmental aspects that may impact human health.

 

Build confidence in the sustainability of your products and packaging

 

 

 

 

 

 

Meet our experts

 

Brian Kneibel

 

“My passion is helping customers develop and implement strategies and understand how to translate the noise into something real and meaningful.”

Brian Kneibel
Sales Director, Retail and Consumer Products

Learn about Brian

 

 

“Consumer demand for more sustainable products is only going to increase. There are tremendous commercial growth opportunities for manufacturers, brand owners and retailers who take the lead on sustainable product development.”

William Pease, Ph.D.
Chief Scientist, Product and Supply Chain Intelligence

Learn about Bill

William Pease, PhD

 

Featured resource

Turning Product Sustainability Claims into Strategic Advantage

In this UL Solutions Insights article by Dr. Anastasia Behr, we discuss the challenges in communicating the value of product sustainability claims and how third-party services can help build market credibility while driving business performance.

Read the article

 

Frequently Asked Questions

How can manufacturers and brand owners increase buyer confidence in products with sustainability attributes?

Third-party certifications like UL GREENGUARD and ECOLOGO® and validations such as Environmental Claim Validation and recycled content validation offer buyers confidence, backed by data. UL Solutions works with manufacturers and brand owners to determine testing needs for sustainability and environmental claims and performs comprehensive testing and evaluation for compliance with recognized standards. 

Can UL Solutions help with product circularity activities that showcase the cradle-to-grave environmental impact of our products?

UL Solutions has an in-house team of sustainability experts ready to offer a wide range of life cycle assessment (LCA) and related services, from drafting LCAs to verifying LCAs performed by other teams, as well as verification of Product Category Rules (PCRs) and Environmental Product Declarations (EPDs).

How can we find materials and packaging that are in line with our chemical policies and emerging product sustainability regulations?

Look for materials and packaging with environmental or sustainability claims that have been certified, validated or verified against sustainability, safety and performance standards by a trusted third party. Through our Environmental Claim Validation services, manufacturers can be confident regarding attributes like zero waste to landfill, recycled content and more. Also, UL Marks including the UL GREENGUARD Mark and UL ECOLOGO® Mark help identify products with certified sustainability or health attributes.

How does third-party validation of environmental claims help prevent greenwashing?

Third-party validation relies on data-driven testing and evaluation to established standards to demonstrate that claims — such as recycled content, zero waste to landfill or PFAS nondetectable status — are accurate and substantiated. By providing credible proof, UL Solutions helps manufacturers avoid misleading or unsupported claims — reducing the risk of greenwashing and building trust with regulators, retailers and consumers.

What is the difference between recyclable packaging and packaging with recycled content?

Recyclable packaging is designed to be collected, processed and reused after consumer use.

Packaging with recycled content is made from materials that have already been recovered or diverted from the waste stream (post-consumer or post-industrial).  

UL Solutions validates both attributes through Environmental Claim Validation. 

 

Explore additional product sustainability services

 

 

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