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Marketing Claim Verification for Appliances

Learn more about ways to differentiate your appliances products in a crowded market with UL Verify.

A person looking at many washers and dryers

UL Marketing Claim Verification for appliances

Confidently differentiate your products in a crowded marketplace by having a trusted third-party verify the accuracy of your brand’s appliance marketing claims. UL Solutions provides Verification for a variety of marketing claims for appliances, including: 

  • Major domestic appliances.
  • Commercial appliances.
  • Power tools.
  • Door and gate automation.

With Verification for appliances, your brand benefits from:

  • Independent, third-party verification.
  • Enhanced credibility of product claims.
  • Instant product differentiation.

Why UL Solutions? 

UL Solutions can verify the marketing claims that your brand makes across multiple product categories and marketing channels. The UL Verified Mark can be used on products, packaging, advertising and promotions online, on television and via direct mail. Claims can be customized according to specific product features, and your products won’t require changes to qualify — the UL Verified Mark can be used on already stocked items. 

How does it work?

The Verification process begins with an in-depth review of the proposed marketing claim, followed by the development of testing protocol and evaluation criteria to verify the marketing claim.

Once UL Solutions has verified the claim, you will receive:

  • A customized UL Verified Mark with a claim unique to your product.
  • A summary report of evaluation results.
  • An authorization letter authorizing the use of the UL Verified Mark.
  • A certificate describing the UL Verified marketing claim.
  • Guidelines for the use of the UL Verified Mark. 

All Verified marketing claims are publicly available on our UL Verify database. Buyers can search for records by manufacturer name, product name or a UL Verified Mark’s unique identifier.

Learn how UL Marketing Claim Verification boosted consumer confidence in Electrolux by verifying their claims about the hygienic capabilities of their professional dishwashing equipment.


Electrolux Marketing Claim Verification Case Study 211210

1.39 MB

Learn how UL Solutions helped LG build consumer trust by creating a first-of-its-kind UL Verification for AI-enabled appliances.


Artificial Intelligence Verification Mark to LG Electronics

314.23 KB

Learn the value of UL Marketing Claim Verification for HVAC and appliances.


E-guide MCV for HVAC/R and Appliances

5.63 MB
Key resources

MCV Smart Systems Rating Program Brochure

3.25 MB

Hydrogen Ready/ Compatible MCV Sell Sheet

142.44 KB

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