UL Marketing Claim Verification for Water Products

Today, water systems and plumbing brands either rise to the top or sink to the bottom of consumer consideration based on marketing claims. A strong brand value proposition coupled with a unique marketing claim can help catapult products off the shelf. Similarly, a weak, invalid or unsubstantiated claim can negatively impact sales and brand reputation.

The UL Verified Mark delivers the confidence to consumers that a brand’s marketing claim is accurate, truthful and credible. UL Solutions provides a searchable database of Verified claims by brand, company name, product name and unique claim identifier, which helps differentiate water systems and products in a crowded market.

Leverage UL Solutions’ brand awareness and reputation to help support your efforts. We rigorously evaluate hundreds of marketing claims each year to provide confidence and peace of mind to buyers around the world. Our methods have earned the public’s confidence, and brands that earn a UL Verified Mark are recognized as delivering on their claims.

Our global network delivers services developed with market access in mind. UL Solutions has safety and performance water laboratories around the world, delivering an international presence with local expertise in the local language across your target markets to test individual marketing claims.

Marketing claim verifications in the water industry are crucial for increasing confidence in the credibility and reliability of products such as water purifiers, filters, storage tanks, and water treatment chemicals, among others. UL Solutions conducts thorough assessments to verify the relevant claims. This process not only protects consumers from misleading advertising but also enhances consumer trust and brand reputation by providing a scientifically-backed evidence of product efficacy. By adhering to robust verification protocols, companies in the water industry can confidently promote their products’ benefits and contribute to informed decision-making.

Every UL Verification project is unique, adapted to the manufacturer’s needs and the claim they wish to use to differentiate themselves in the market. UL Solutions works with our customers at every step of the process.

The UL Verified Mark includes two important aspects: the claims module and the unique identifier. The claim module provides a high-level description of the claims verified by UL Solutions, and the unique identifier enables users to look up more information about a specific UL Verification.

UL Solutions also provides a searchable database of all Verified claims. Customers can search by company, product type, category and more to find details about the claim, the way it was tested, the results and information about the manufacturer.