How toys and children’s products can succeed in a highly regulated marketplace
Families and educators shop for toys and products for their children — some of our most vulnerable end users — hoping to find safer, high-quality and sustainable items on the shelves. People want to be confident that your products won’t put the health of their little ones at risk with dangerous substances, sharp edges or small parts that children could ingest. There’s a lot to consider. Toys must comply with global regulations that help protect children from injuries, exposure to harmful chemicals, and many other health and safety hazards.
International technical committees and working groups maintain safety and quality standards that toys and children’s products must meet before accessing global markets. Additionally, sustainability is becoming increasingly important. The idea of raising children in a healthier and more protected world leads consumers to shop with brands and retailers that prioritize children’s safety and eco-friendly options.
Finally, the volume of connected and smart children’s products is growing, but providing children with unique experiences comes with a new set of critical risks. Brands and retailers must address a range of additional factors, including cybersecurity and radio frequency, before they can launch products in their destination markets.
