Comparative Brand Analysis

In today’s market, concerns about value are driving consumers to shift from higher-priced national brands to more affordable store brands. As private brands gain popularity, it is essential that your products deliver the same quality and experience as national brands. That’s where UL Solutions Comparative Brand testing makes a difference.

Our Comparative Brand Analysis, formerly Technically Advanced Quality Assurance (TAQA) Program, evaluates your product against select national brands, benchmarks, or specific product standards. This process provides valuable insights into how your product compares and where it differs.

UL Solutions has created Comparative Brand Analysis testing protocols designed to measure key quality and regulatory attributes. These tests help to demonstrate that your product meets minimum regulatory requirements, adheres to expected quality standards and compares effectively with target brand names.

Our proprietary scoring system provides easy-to-understand results that illustrate how well your product aligns with brands, benchmarks or product specifications. Recognized by retailers, a high score reflects strong performance in quality, regulatory alignment and brand comparison.