Thriving in the rapidly shifting world of B2B marketing for chemicals and plastics
The marketing world has been shifting at lightning speed, and the digital disruption has only accelerated since the beginning of 2020.
Marketing leaders are shifting too since it is no longer possible to solely rely on trade shows and face-to-face sales calls in the chemicals and plastics industries.
This guide focuses on some of the biggest trends right now and what marketing leaders from the largest to the smallest chemical supplier can do to navigate them.
Learn more about:
1) New challenges in reaching your target audience digitally
2) How measurement is becoming more sophisticated
3) The acceleration of digital transformation
Download the Marketing Leader Guide and direct your company successfully to reaching your 2022 goals.