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Meeting the Demand for Quick and Safer Commercial Displays

Retailers are under pressure to deliver an elevated customer experience, keeping the in-store experience fresh, engaging and profitable. Under pressure to refresh displays for seasonal promotions, layout changes and store remodels, manufacturers must deliver safer, quality solutions on a tight timeframe.
Meeting the Demand for Quick and Safer Commercial Displays, UL Introduces the Flexible Construction Program.


commercial display

November 29, 2019

Retailers are under enormous pressure to deliver an elevated customer experience, keeping the in-store experience fresh, engaging and profitable. Innovative commercial displays are key to showcasing products, featuring items and attracting consumers. Under constant pressure to refresh displays for seasonal promotions, layout changes and store remodels, manufacturers of commercial displays must deliver safer, quality solutions on a tight timeframe.

With a legacy of leveraging science to solve safety, security and sustainability challenges, UL recognized the need for a solution to quickly but accurately assess the safety of commercial displays. In response to this need, we developed the Flexible Construction Program, based on UL 962, the Standard for Household and Commercial Furnishings.

Designed to assess the safety of modified commercial displays quickly but thoroughly, core displays are first sent to UL for testing to the UL 962 Standard for Household and Commercial Furnishings. This thorough assessment evaluates products for fire, shock, stability, structural integrity and a host of other safety risks based on common and foreseeable misuse situations.

Once the core display model is tested, manufacturers that invest in calibrated safety testing equipment and training for their associates may then conduct testing in-house on their own modified displays. Qualifying displays may have been altered by height, shelving and other mechanical changes, but their electrical components must remain unchanged. Using specified standards and testing methods, the manufacturer conducts a series of tests and submits complete documentation to UL for review. Once our experts have verified that testing was conducted according to the given requirements, and results are evaluated, the manufacturer may display the UL Certified Mark on the product.

A provider of integrated frames and display solutions, SEG Systems designs, engineers and builds custom displays for retailers. Committed to quality and safety, SEG Systems is the first provider to meet the rigorous program requirements and certify commercial displays under UL’s Flexible Construction Program. 

“At SEG Systems, we pride ourselves on helping retailers deliver the optimal customer experience with functional, attractive displays, but we also prioritize safety,” said Will Kennedy, Head of Product at SEG Systems. “Our decision to adopt the Flexible Construction Program enables us to demonstrate that displays are safe, helping our retail customers reduce risk and get back to the business of delivering an outstanding customer experience to consumers.”

“Understanding the speed of retail, UL has developed this innovative program to meet the tight timeframes of manufacturers while simultaneously leveraging the same rigorous testing and certification standards to which we are committed to ensure safety of commercial displays,” said Alberto Uggetti, vice president and general manager for UL’s Environment and Sustainability division. “We applaud SEG Systems on their commitment to delivering safe frames and displays to retail.”

Striving to empower trust by enabling the safe adoption of innovative new products and technologies, the Flexible Construction Program for commercial displays is the latest in a growing number of safety standards developed to help manufacturers, like SEG Systems and the retailers they serve, deliver safer products.

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