Canada Competition Bureau Issues Final Guidelines

On June 5, 2025, the Canada Competition Bureau released its final guidelines on environmental claims following two rounds of public consultations conducted throughout 2024. 

The guidelines are meant to help businesses comply with the Competition Act when making environmental claims. This includes the new greenwashing provisions added to the Act through a series of amendments that became law on June 20, 2024.

Although the guidelines are not prescriptive on when or how businesses can make environmental claims, companies are expected to offer environmental claims that are not false or misleading, and that can be adequately and properly tested or substantiated where required.

Utilizing third-party certifications and validations

Certifications and verifications from neutral testing providers can help manufacturers and retailers demonstrate their product’s sustainability claims and communicate them to consumers, suppliers, and investors.

Validate sustainability and environmental claims with UL Solutions

UL Solutions offers a variety of global environmental and sustainable certifications, such as the UL ECOLOGO Certification, UL GREENGUARD Certification, and verification programs developed by applicable ISO standards covering various products and sustainability attributes. With some of the most recognized and referenced third-party certifications and criteria, our services can help Canadian manufacturers and retailers market sustainable claims backed by proof. Our sustainability marks help consumers, suppliers, and investors identify products with sustainability features they can rely on. Our credible, independent certifications and validations send a signal that serves as a sustainability seal of approval to stakeholders.