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UL Verify

We verify that the marketing claims made by a brand about their products, processes, systems or facilities are credible — helping buyers make smarter, more informed purchasing decisions.

A screenshot of UL’s Verify main page

The marketplace is filled with millions of brands and a barrage of choices, making it nearly impossible to distinguish fact from fiction. UL Marketing Claim Verification and the UL Verified Mark deliver the confidence to know that a brand’s marketing claim is accurate, truthful and credible. 

Using the unique identifier embedded in each UL Verified Mark, you can discover the details of our scientific, objective assessment of a brand’s marketing claims. UL Verify shares details about our marketing claim assessment methodology, so buyers can have confidence that a brand delivers what it says it will. 


UL Verify background and user information page

UL Verified Mark
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