The North Face goes a step further to assess air permeability which, in most cases for waterproof garments, is at or near zero. They turned to UL for an unbiased, third-party confirmation to support their claim and help build trust in their innovation.
Performance Textile Innovation Forging New Ground in Waterproofing
When a performance outdoor apparel company wanted to validate its claims about a revolutionary new material, it knew just where to turn.
