The popularity of green product marketing has increased the use of environmental claims, sometimes making it difficult to differentiate between products that are genuinely environmentally preferable and those that aren’t. This is increasingly true today of recycled content claims in a market where demand for high performing recycled content exceeds supply. UL can help you prove to the marketplace that your products do, in fact, live up to their recycled content claims and do not perpetuate “greenwashing” — giving you credibility in a competitive marketplace.
The UL Environmental Claim Validation Mark enables you to showcase your progress in achieving your commitments to incorporating recycled content in your products to consumers, brand owners, and institutional purchasers, particularly in addressing ocean plastics. Recycled content not only speaks to the efficiencies and integrity of your supply chain, it also speaks to the commitment you’ve made to environmental stewardship.