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This UL custom research offers an exclusive look into the current state of brand management practices as reported by 300 retailers and manufacturers worldwide.
How well do your marketing claims differentiate your brand?
Companies that deliver outstanding, consistent product quality earn long-term customer trust and loyalty. Here are five great reasons to focus on quality management at every step of your supply chain.
Brand threats are everywhere. See why protecting your brand must be a strategic priority for every role and function across your business.
Why do brands need to think holistically when managing reputation risk?
This article discusses the importance of validating the security and integrity of the software supply chain and the benefits of adopting a common set of verifiable technical criteria.
The lack of a strong IoT security strategy may be setting many companies up for risks that could result in costly, long-term brand damage.
While the IoT offers vast benefits, it also offers an attractive entry point for bad actors to gain access to systems that were assumed to be secure.
Manufacturers are fighting back to stop product counterfeiting, which drains the global economy, slows business growth and innovation and risks consumer safety.
In today’s marketplace, self-declared marketing claims can erode buyer confidence. Try these seven tips to reassure customers they're getting what they paid for.
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