UL Solutions AI Marketing Claim Verification

Build trust and confidence in AI-enabled consumer products

Consumer products enhanced by artificial intelligence (AI) can offer significant benefits to consumers related to ease of use, convenience and safety. For AI products to reach their true potential, manufacturers must demonstrate that these devices consistently and reliably perform as intended.

As a global leader in safety science, testing and inspection, UL Solutions has over a century of experience helping manufacturers bring innovative products to market and boost consumers' trust in new technologies.

UL Solutions AI Marketing Claim Verification

UL Solutions AI Marketing Claim Verification focuses on verifying the accuracy of a manufacturer's marketing claim to help increase consumer confidence. We support AI-related verifications by conducting objective, science-based assessments and issue UL Verification Marks for processes and products when the assessments successfully verify the accuracy of the marketing claim.

AI Model Transparency Score Claim

We conduct an assessment based on a 100-point scoring scheme to determine the degree of model transparency. This mainly focuses on AI dataset disclosure and description, the overall architecture of the AI system and user consent description. This assessment can lead to a Silver, Gold, Platinum or Diamond score.

AI Data Privacy Claim

We conduct an assessment to verify whether appropriate security measures exist to protect data privacy, focusing on the AI algorithm used for user data collection, storage, protection and exposure. Successful completion of an assessment can result in a UL Solutions Marketing Claim Verification certificate and Verified Mark.

The UL Verified Mark helps enhance consumers' confidence that a brand’s marketing claim is reliable, truthful and credible. It is a distinctive way to differentiate your brand and your marketing claim. Our program is available to any company that has AI technology embedded in its hardware product or system.