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  • Press Release

UL’s Marketing Claim Verification Grows in Global Cable and Wire Industry

August 10, 2018

Three additional companies achieve UL Verification for their marketing claims

NORTHBROOK, Ill., July 31, 2018 – With a view to providing confidence and peace of mind to specifiers, purchasers and various stakeholders along the supply chain, more and more companies in the wire and cable industry see the need to have a trusted third-party organization verify their marketing claims related to the performance, functionality or features of products, facilities, processes and systems.

Further to the first marketing claim verification of a robotic cable test process issued to Suzhou Cableplus Technologies, UL has verified three more marketing claims for the following companies:

Company                                                               UL Verified Claim

Hitachi Cable America Inc                                Maintains Category 6 Performance During Water Submersion

Anixter’s Infrastructure Solutions Labs         Structured Cabling Performance Test Processes Verified

Paige Electric Co LP                                           Delivers 1Gbps performance and PoE+ over 200 meters

 

UL’s Verified Mark demonstrates that UL has Verified the specific marketing claim of these products and process through independent, repeatable, science-based assessments.  UL’s Verification provides objective credibility to the accuracy of the marketing claims that manufacturers use to differentiate their brands from the competition, and enables more confident purchasing decisions.

“UL introduced marketing claim verification to wire and cable customers around the globe in order to meet their clients’ need for more transparency from the brands they choose.” said Steven Galan, global director of UL’s Wire and Cable division.  “In a market crowded with competing declarations, UL Verification will also enable manufacturers, brand owners and other key stakeholders to demonstrate distinctive and credible proof of their marketing claim with differentiated program and claim language.”

 

About the UL Verified Mark
The UL Verified Mark is issued once a marketing claim is Verified by UL in an objective and science-based manner.  The Verified Mark can be used on product, packaging and promotion and is available for products, systems, processes, facilities and more with Verified marketing claims.  Specific information about each Verified marketing claim is publicly available at UL’s online database UL Verify at verify.UL.com. The Verified Mark has been issued to products such as TVs, monitors, notebook computers, LED lighting equipment and many others. For further information, please see verify.ul.com

 

 

 

About UL

UL fosters safe living and working conditions for people everywhere through the application of science to solve safety, security and sustainability challenges. The UL Mark engenders trust enabling the safe adoption of innovative new products and technologies. Everyone at UL shares a passion to make the world a safer place. We test, inspect, audit, certify, validate, verify, advise and train and we support these efforts with software solutions for safety and sustainability. To learn more about us, visit UL.com.

 

CONTACT: Keith Sin
Wire & Cable
UL LLC
T: (852) 2276 9532

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