## [Retailer Competitive Advantage](/services/retailer-competitive-advantage) ![Two people looking at clothing on a rack](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:b9fd790a-928d-46ab-b312-5052d58b0b66/as/b9fd790a-928d-46ab-b312-5052d58b0b66.webp?&smartcrop=Square&max-quality=90&width=400) # Retailer Competitive Advantage Transform regulatory, sustainability and market insights into retail strategies and programs that deliver products and experiences to boost profitability, strengthen brands and attract consumers. [ Contact us ](#form) *play\_arrow* *pause* ## Breadcrumb - [ *keyboard\_arrow\_left* Services ](/services) - [ Home ](/) *pen\_size\_1* - [ Services ](/services) *pen\_size\_1* - Retailer Competitive Advantage Close *cancel* ### Get connected with our sales team Thanks for your interest in our products and services. Let's collect some information so we can connect you with the right person. \* By ticking this box, I confirm that I have read and understood the [Online Policy](https://www.ul.com/resources/online-policies) and consent to the processing of my personal data as described therein. \* By ticking this box, I consent to the cross-border transfer of my personal data as described in the [Online Policy](https://www.ul.com/resources/online-policies). I agree to receive UL Solutions marketing communications and understand that I can opt out at any time without affecting other services by visiting our [Preference Center](https://www.ul.com/preference-center). ##### Thank you! One of our team members will respond to your request as soon as possible. Close ## Differentiation that drives revenue and profitability for retailers Every day, we help retailers gain a measurable competitive advantage and deliver products and experiences consumers crave. With in-depth regulatory, sustainability and market insights, services and software, retailers can transform data into actionable strategies that drive profitability and brand loyalty. Respond quickly with innovative products that meet expectations for quality and performance. ![Woman pushing a shopping cart in the supermarket, focus on woman](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:d3c7ef92-2afe-4539-a303-aa89dee954d9/as/d3c7ef92-2afe-4539-a303-aa89dee954d9.webp?&smartcrop=Landscape&max-quality=90&width=400) ![Spray bottle](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/spray_bottle.svg)### Enrich your private-label portfolio Consumers are flocking to private-label products that offer quality and value for money. Retailers need to constantly evaluate and refine these product assortments for performance and consistency. ![Long term adjustment](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/long_term_adjustment.svg)### Know your consumers and competitors See how your products stack up against other options, how consumers interact with them and what you can do to improve your product development process. ![Hand holding leaf](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/hand_holding_leaf.svg)### Add sustainable products to your assortment Consumers are increasingly looking for products with verified claims related to reduced environmental impact and other sustainability bona fides. Source and stock products consumers can trust. ## Access retail services and software to drive consumer connection ![Laptop with rising arrow](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/laptop_with_rising_arrow.svg) ### Retail Total Access: The Digital Platform for Retailers Retail Total Access empowers retailers with a complete, real-time view of quality assurance and performance across their entire supply chain. [ Learn more *arrow\_forward* ](/services/retail-total-access-digital-platform-retailers) ![Meter](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/meter.svg) ### Benchmarking services for consumer products Understand how your products compare with competitors in terms of functionality, durability and quality and identify smart strategies to reach your business objectives. [ Learn more *arrow\_forward* ](https://www.ul.com/services/benchmarking-services-consumer-products) ![Print graphics](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/print_graphics.svg) ### Private label services Build your own store brands with products that serve all your consumers’ price points while maintaining quality and compliance and advancing sustainability performance. [ Learn more *arrow\_forward* ](https://www.ul.com/services/private-label-services) ![Person with gear](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/person_with_gear.svg) ### Product Experience Center Gain valuable pre-production insights through real-world interaction with product assembly, instructions, usability and performance to help identify issues and optimize product experience. [ Learn more *arrow\_forward* ](https://www.ul.com/services/optimize-product-quality-pre-production-consumer-insights) ![North america](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/north_america.svg) ### U.S. Retail Market Surveillance Program Demonstrate your ongoing commitment to product quality, consumer satisfaction and brand vitality through sampling and testing products available in the marketplace. [ Learn more *arrow\_forward* ](https://www.ul.com/services/us-retail-market-surveillance-program) ![Area](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/area.svg) ### Retail fixtures and commercial displays The retail floor can take quite a beating, depending on traffic and consumer use. Make sure your displays can safely withstand daily demands. [ Learn more *arrow\_forward* ](https://www.ul.com/industries/products-and-components/furniture/retail-fixtures-and-commercial-displays) ![Teacher teaching](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/teacher_teaching.svg) ### Consumer retail advisory and training services Our in-house retail and training experts help retailers progress toward goals such as improved brand perception, enhanced product quality and employee experience, and ESG deliverables. [ Learn more *arrow\_forward* ](https://www.ul.com/services/consumer-retail-advisory-and-training-services) ![Shopping cart](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/shopping_cart.svg) ### ULTRUS® WERCSmart® Retail Product Compliance Access safety and compliance data for more than 2.5 million UPCs to manage compliance across the retail ecosystem at all stages. [ Learn more *arrow\_forward* ](https://www.ul.com/software/ultrus/wercsmart-retail-product-compliance) ![Checkbox](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/checkbox.svg) ### UL Verify database View the full list of UL Verified marketing claims through the publicly available UL Verify database. [ Learn more *arrow\_forward* ](https://verify.ul.com/) ![Hand holding leaf and heart](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/hand_holding_leaf_and_heart.svg) ### UL SPOT Product Database Add more sustainable products to your retail assortment. UL SPOT Product Database helps retailers find products with sustainable claims, including UL Certifications, all in one location. [ Learn more *arrow\_forward* ](https://spot.ul.com/) ## Additional resources for decision drivers and influencers across the retail ecosystem ![Notebook and pencil](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/notebook_and_pencil.svg) ### Heading Off Recall Risk An in-depth look at the reasons driving disruption across the retail ecosystem, plus recommendations for what brand owners, manufacturers and suppliers can do to reduce the risk of recalls. [ Read article *arrow\_forward* ](/insights/heading-recall-risk) ![Information circle](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/information_circle.svg) ### Building a Strong Product Compliance and Sustainability Program Explore strategic insights to help retailers strengthen product compliance and sustainability across U.S. operations. [ Read guide *arrow\_forward* ](/resources/building-strong-product-compliance-and-sustainability-program) ![Notebook and pencil](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/notebook_and_pencil.svg) ### How to Re-establish Consumer Trust After a Retail Recall Learn how manufacturers and brand owners can rebuild consumer and retailer trust after a recall through clear communication, convenient remedies and third-party testing. [ Read article *arrow\_forward* ](/insights/how-re-establish-consumer-trust-after-retail-recall) ## Download the brochure PDF ### Driving Success in the Connected Retail Ecosystem UL Solutions partners with stakeholders across the retail ecosystem to navigate compliance, strengthen supply chain visibility and accelerate speed to market. Download our brochure to learn how we enable safer, more secure and sustainable products that help build trust and competitive advantage. [ Download PDF *download* ](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:c1f40733-535c-40d7-aa75-e8d04f25b935/original/as/Retail_Ecosystem__Digital_Brochure.pdf) ![Chemical Lab Toy Testing - UL Solutions Italy](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:42bf109b-f162-4359-8e03-7da00316fa14/as/42bf109b-f162-4359-8e03-7da00316fa14.webp?&smartcrop=Portrait&max-quality=90&width=400) ![UL Solutions](/modules/custom/ul_component/components/brand_element/assets/brand-element-positive/mobius.svg) ![UL Solutions](/modules/custom/ul_component/components/brand_element/assets/brand-element-reverse/mobius.svg) ## Get connected with our team of retail ecosystem experts Let us help you stay competitive and connected, unlock new markets and enhance brand reputation. [ Contact us ](#form) ## Explore our other offerings for the retail ecosystem ![A banner header with a pattern swirling](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:f2d875e9-638f-4f09-9e5e-1b223706051e/as/f2d875e9-638f-4f09-9e5e-1b223706051e.webp?&max-quality=90&width=400) ### Empowering an Effective and Responsive Retail Ecosystem Our combination of expertise, compliance testing and digital tools help retail stakeholders stay competitive and connected, accelerate innovation, unlock new markets and enhance brand reputation. [ Learn more ](/industries/retail-ecosystem) ![Two people using a table and surrounded by fabric](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:436fe04a-8537-4373-a0fd-eb9c51357293/as/436fe04a-8537-4373-a0fd-eb9c51357293.webp?&max-quality=90&width=400) ### Supplier Selection and Quality Management [ Learn more ](/services/supplier-selection-and-quality-management) ![Two people building a crib](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:532043db-d3e1-4781-8588-e30679f3bb3e/as/532043db-d3e1-4781-8588-e30679f3bb3e.webp?&max-quality=90&width=400) ### Product Safety, Performance and Sustainability [ Learn more ](/services/product-safety-performance-and-sustainability) ![A person in a laboratory inspecting a liquid in a flask](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:226224ad-f3ba-49eb-bcaf-95da797244d7/as/226224ad-f3ba-49eb-bcaf-95da797244d7.webp?&max-quality=90&width=400) ### Compliance and Risk Management [ Learn more ](/services/compliance-and-risk-management) ![Two people on laptops, one monitor showing software with charts](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:4f639eca-1727-4d82-b303-4c83ea8b49d8/as/4f639eca-1727-4d82-b303-4c83ea8b49d8.webp?&max-quality=90&width=400) ### Organizational Sustainability [ Learn more ](/services/organizational-sustainability)