## [Benchmarking Services for Consumer Products](/services/benchmarking-services-consumer-products) Service # Benchmarking Services for Consumer Products UL Solutions’ benchmarking services can help brands and retailers to understand how their products compare to competitors’ to distinguish them in the competitive marketplace. [ Contact us ](#form) ![Woman shopping for dishes with her baby](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:cb7089ba-f4b1-49b9-8e17-8e6ac10a18bd/as/cb7089ba-f4b1-49b9-8e17-8e6ac10a18bd.webp?&smartcrop=Landscape&max-quality=90&width=400) *play\_arrow* *pause* ## Breadcrumb - [ *keyboard\_arrow\_left* Services ](/services) - [ Home ](/) *pen\_size\_1* - [ Services ](/services) *pen\_size\_1* - Benchmarking Services For Consumer Products Close *cancel* ### Get connected with our sales team Thanks for your interest in our products and services. Let's collect some information so we can connect you with the right person. \* By ticking this box, I confirm that I have read and understood the [Online Policy](https://www.ul.com/resources/online-policies) and consent to the processing of my personal data as described therein. \* By ticking this box, I consent to the cross-border transfer of my personal data as described in the [Online Policy](https://www.ul.com/resources/online-policies). I agree to receive UL Solutions marketing communications and understand that I can opt out at any time without affecting other services by visiting our [Preference Center](https://www.ul.com/preference-center). ##### Thank you! One of our team members will respond to your request as soon as possible. Close ## Distinguishing your product on the crowded marketplace is fundamental Regulatory compliance is a central part of bring products to market, but there are other issues that demand attention as well. Competition is inevitable in a global economy. Understanding how your products compare to competitors’ can help you distinguish them in the marketplace and deliver a competitive advantage. And, even if your product meets applicable regulation, it may underperform in comparison with similar offerings. A benchmarking solution can help evaluate a product’s performance and help you find the best position for it in the global marketplace. ![Benchmarking infographic](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:abb5e769-5f97-4cbc-a6e6-aa62ab1966da/as/abb5e769-5f97-4cbc-a6e6-aa62ab1966da.webp?&max-quality=90&width=400) ## UL Solutions’ benchmarking solutions for your consumer products Benchmarking is fundamental to evaluate and determine a products performance, key characteristics and quality. UL Solutions’ benchmarking services offer innovative and specialized testing options that can help you assess your consumer products against your competitors and reach your business objectives. UL Solutions’ benchmark testing can evaluate your consumer product’s performance against the competition for key features including functionality, durability, quality and more. ## Testing results can help you make educated decisions on: ![Currency dollar](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/currency_dollar.svg)### Pricing ![Star](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/star.svg)### Marketable traits ![3d transparent cube](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/3d_transparent_cube.svg)### Concept or product design ![Bar graph within circle graph](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/bar_graph_within_circle_graph.svg)### Performance claims ![Award ribbon](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/award_ribbon.svg)### Areas for improvement ![Checklist](/modules/custom/ul_component/components/brand_icon/assets/brand-icons-positive/checklist.svg)### Establish a standard of quality for future products or updates Newsletter ## In the News - Regulatory Updates for Retail and Consumer Products Consumer product regulations are evolving rapidly. Subscribe now and start receiving this monthly newsletter to stay on top of regulatory changes for your business and navigate compliance challenges. [ Subscribe now *arrow\_forward* ](/news/news-regulatory-updates-retail-and-consumer-products) ![In the news header image with icons](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:bf00cf4d-e372-44e8-83c7-96d872f64427/as/bf00cf4d-e372-44e8-83c7-96d872f64427.webp?&max-quality=90&width=400) ## Related brochures PDF ### Benchmarking for consumer products infographic Infographic for description of benchmarking services for consumer products [ Download PDF *arrow\_forward* ](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:e0d37b01-520a-4c6b-bc9f-9a8f511a3056/original/as/RCP-HLSL-EN-Benchmarking-Infographic.pdf) [ Download PDF *download* ](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:e0d37b01-520a-4c6b-bc9f-9a8f511a3056/original/as/RCP-HLSL-EN-Benchmarking-Infographic.pdf) PDF ### Specialized product benchmarking for consumer products This sell sheet provides an overview on our benchmarking services for consumer products [ Download PDF *arrow\_forward* ](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:ba5abeaf-b9d0-4133-a822-b7288e475b52/original/as/RCP-HLSL-EN-SpecializedProjectBenchmarking_SellSheet.pdf) [ Download PDF *download* ](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:ba5abeaf-b9d0-4133-a822-b7288e475b52/original/as/RCP-HLSL-EN-SpecializedProjectBenchmarking_SellSheet.pdf) ## Related services ![Analytical and Chemical Testing for Consumer Products](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:f666e3d5-beaf-4e2d-9c02-543e2dcb05ad/as/f666e3d5-beaf-4e2d-9c02-543e2dcb05ad.webp?&max-quality=90&width=400) Service ### Chemical Testing and Analysis Services for Consumer Products Our chemical analysis and testing services can assess and verify your product's compliance with the regulations and standards that guide global market access. [ Learn more *arrow\_forward* ](https://www.ul.com/services/chemical-testing-and-analysis-services-consumer-products) ![Assorted office supplies, notebooks, pencils](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:78e5b110-7feb-4a3e-9fe7-be5dab591750/as/78e5b110-7feb-4a3e-9fe7-be5dab591750.webp?&max-quality=90&width=400) Service ### General Consumer Merchandise Testing Our accredited laboratories can help you meet Consumer Product Safety Improvement Act (CPSIA) compliance and other global requirements for general consumer merchandise. [ Learn more *arrow\_forward* ](https://www.ul.com/services/general-consumer-merchandise-testing) ![Microbiological Testing Services for Consumer Products](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:3de1c6fc-1e80-43ba-ad0f-c5c1c6a1724c/as/3de1c6fc-1e80-43ba-ad0f-c5c1c6a1724c.webp?&max-quality=90&width=400) Service ### Microbiological Testing Services for Consumer Products UL's microbiological testing laboratories can conduct testing and analysis of consumer products to screen for the presence of potential contaminates. [ Learn more *arrow\_forward* ](https://www.ul.com/services/microbiological-testing-services-consumer-products) ![Young couple assembling furniture for new home](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:2d54203d-cf88-4ff5-9ef0-5a65b50be397/as/2d54203d-cf88-4ff5-9ef0-5a65b50be397.webp?&max-quality=90&width=400) Offering ### Optimize Product Quality with Pre-Production Consumer Insights Leverage our Product Experience Center to optimize product quality, reduce returns and gain pre-production consumer insights. Trusted by top retailers and brands. [ Learn more *arrow\_forward* ](/services/optimize-product-quality-pre-production-consumer-insights) ![U.S. Retail Market Surveillance Program](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:17dc28a2-62d4-4ae5-b7fa-a6f6264801d6/as/17dc28a2-62d4-4ae5-b7fa-a6f6264801d6.webp?&max-quality=90&width=400) Offering ### U.S. Retail Market Surveillance Program Protects the integrity of the retailer and the brand by proactively surveying products on the market. [ Learn more *arrow\_forward* ](/services/us-retail-market-surveillance-program) ![Businesswoman looking at whiteboard in office](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:8bd42be4-7778-4d7c-9c3e-8bbcbdb2ab90/as/8bd42be4-7778-4d7c-9c3e-8bbcbdb2ab90.webp?&max-quality=90&width=400) Offering ### Consumer Retail Advisory and Training Services We offer a suite of advisory and training services specifically designed for retailers. From product design to product display, we focus on sharing the knowledge our customers need to advance their businesses in an increasingly competitive landscape. [ Learn more *arrow\_forward* ](/services/consumer-retail-advisory-and-training-services) ![A man and a woman make notes on charts and graphs.](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:deea970e-c507-467b-9139-c8d8174147ed/as/deea970e-c507-467b-9139-c8d8174147ed.webp?&max-quality=90&width=400) Service ### Global Certification Services for Consumer Products UL's global certification services can provide complete regulatory compliance solutions for consumer products, helping you to attain the approvals required by different countries. [ Learn more *arrow\_forward* ](https://www.ul.com/services/global-certification-services-consumer-products) ![Man touching an interactive computer screen.](https://delivery-p133222-e1298791.adobeaemcloud.com/adobe/assets/urn:aaid:aem:c0921e6a-a8e9-4909-bd51-44dff61df8ce/as/c0921e6a-a8e9-4909-bd51-44dff61df8ce.webp?&max-quality=90&width=400) Service ### UL Verified Mark for Consumer Products The UL Verified Mark helps authenticate the marketing claims that you make about your products, providing third-party proof of their performance and quality. Receiving the UL Verified Mark can help you demonstrate bran quality and stand out from the crowd. [ Learn more *arrow\_forward* ](https://www.ul.com/services/ul-verified-mark-consumer-products)