Reading, UK, 13th September 2013 – UL, a world leader in advancing safety, today announced its consumer products group (formerly UL-STR) will exhibit at Brand Licensing Europe 2013, Stand A100, taking place 15-17 October at Olympia, London.

As an independent provider of third-party testing, audit, inspection and responsible sourcing services, UL’s full cycle quality assurance solutions help provide confidence in the quality and safety of licensed goods.

"A company’s brand is often its most valuable asset and safeguarding brand reputation is of particular importance when dealing with licensed goods," says Gary Ma, UL Director for licensed and promotional products. "Licensing can help add value to the core product and positively influence consumer purchasing behaviour, so it is essential that both licensors and licensees confirm that all goods supplied by third-party manufacturers or importers meet required safety and quality standards, as well as brand specifications."

On Wednesday 16th October, UL will present ‘The Impact of Quality Assurance Programmes on Licensed Products’. This seminar will offer invaluable insights into brand protection and discuss key topics relating to quality assurance within the licensing industry including how to ensure product safety and compliance, and how quality assurance solutions and effective supply chain management can help facilitate better business decisions. The seminar will begin at 2.30pm in the Licensing Academy.

According to Mark Randall, Strategic Business Manager and European Commercial lead for licensed products, "The role of quality assurance within the licensed goods sector is often underestimated. Quality is an intrinsic component providing total customer satisfaction, ultimately helping build brand loyalty and secure market share. Customer perception of quality ranges from tangible benefits such as the physical performance and durability of a product through to intangible elements such as sustainable sourcing and ethical business practices of supply chain members." He adds, "UL’s partnership approach helps clients retain greater visibility and control of supply chains whilst encouraging suppliers to adopt good manufacturing practice, minimising potential quality issues and reducing the risk of costly product recalls and returns."

UL has the global capacity and expertise to provide a vital check on product safety, quality and functionality at every step in the supply chain and across a wide variety of licensed products including toys, premiums, apparel and home ware. UL also has extensive experience in helping licensors and licensees to develop, implement and maintain customised end-to-end quality assurance programmes.

UL’s experts will be on hand throughout the show to offer advice on how to help ensure your licensed products comply with brand specifications as well as international safety standards and regulations such as the EU Toy Safety Directive and ASTM. To make an appointment with UL staff during the show, or for more information on how UL can help mitigate supply chain risk and safeguard the reputation of your brand, please contact QAenquiries@ul.com.

About UL
UL is a premier global independent safety science company that has championed progress for 120 years. Its more than 10,000 professionals are guided by the UL mission to promote safe working and living environments for all people. UL uses research and standards to continually advance and meet ever-evolving safety needs. We partner with businesses, manufacturers, trade associations and international regulatory authorities to bring solutions to a more complex global supply chain. For more information about our certification, testing, inspection, advisory and education services, visit https://www.ul.com.