The “Product Mindset” Explores Consumer and Manufacturer Perceptions of the Food Industry
The "Product Mindset" Explores Consumer and Manufacturer Perceptions of the Food Industry
NORTHBROOK, IL, February 6, 2012 – In a new global study from UL (Underwriters Laboratories), a world leader in advancing safety, food manufacturers identified product safety as a top business priority, but the majority of consumers believe food manufacturers can do even better to earn their confidence. The new study, "Navigating the Product Mindset," explores the connections and contradictions between perceptions of consumers and food manufacturers on issues of safety, innovation, performance and sustainability. Global perceptions were collected from consumers and manufacturers in China, India, Germany, and the U.S. across industries in high tech, food, building materials and household chemicals. In addition to the study, UL has created industry-specific reports for High Tech, Household Chemicals, Food and Building Materials.
"Food manufacturers understand that product safety is imperative to the success of their business, but a significant opportunity remains to better demonstrate and communicate their commitment to boost consumer confidence," said Hank Lambert, general manager of UL’s Global Food and Water Businesses. "This research demonstrates the importance of moving existing food safety management to the next level."
Other key insights from the study include:
Specific findings include:
To obtain the full study with all key findings, visit: https://www.ul.com/productmindset/download.
UL will exhibit during the Consumer Goods Forum, Global Food Safety Conference, in Orlando, FL February 15 – February 17, 2012 to provide global food manufacturers with information on UL’s food safety service offerings.
Global quantitative research was conducted by an independent research firm during the Spring, 2011. 1,235 consumers and 1,195 manufacturers in China, Germany, India and the United States were interviewed across an array of topics related to safety, performance, innovation and sustainability. Manufacturers were selected from the high technology, food, household chemicals and building materials sectors and were interviewed by phone. Consumers were interviewed through an online survey. The survey looked at over 900 different fresh and processed food categories.