A UL certification is a valuable marketing tool, and means your product or company has successfully met stringent requirements.

This information will assist you in accurately promoting your UL certification. It also discusses limitations on how you may use UL’s Certification Marks and promotional badge. We invite you to contact UL for a review of your promotional material. For more assistance, please contact your local UL customer service team.

 

General Guidelines for Marketing UL Certifications

Product, system, process and facility certification Mark usage general marketing guidelines and rules:

  • Make sure that any UL Mark or promotional badge used in advertising, promotion or packaging is consistent with the certification that has been issued by UL to you. For example, the certification Mark used in advertising, promotion or packaging must match the certification Mark appearing on your product. The only exception is when you are enabled to use a promotional badge.
  • Correctly indicate whether a product, system, process or facility is UL Certified, Listed, Classified, Performance Verified or Recognized. Alternatively, if a product, system, process or facility is certified to the requirements of a specific country or region, make sure to use the appropriate UL Mark to indicate the geographic scope of a certification.
  • Any advertising or promotional references to UL must be complete and accurate.
  • References to UL can be made only once you are authorized by UL to use the appropriate UL Mark or promotional badge.
  • UL promotional badges are used exclusively for certification programs utilizing the enhanced and smart version of UL’s Marks. If a product is carrying the legacy version of a UL Mark, use of a promotional badge for any purpose is prohibited except under certain circumstances. Alternatively, if a product is carrying an enhanced UL Mark, use of a legacy UL Mark in advertising, promotion or packaging is prohibited.
  • The UL Mark or promotional badge may never appear more prominently in any promotions or packaging than the company or brand name associated with the product, system, process or facility.
  • The UL symbol and any words used to describe a UL certification must be large enough to be clearly legible.
  • Promotional materials, ads and packaging should only illustrate product, process or system uses that are consistent with a UL certification.
  • If UL certification is withdrawn for any reason, remove all references to UL and UL certification from your advertising, promotions and packaging, and discontinue any further use of any associated UL references, UL Mark or promotional badge.
  • No degree of acceptability, or level of safety or protection should be implied in promotional materials of a UL certified product, system, process or facility.
  • Products, systems, processes or facilities simply evaluated to UL Standards or certified to UL Standards by other organizations are not eligible to use any UL Mark or promotional badge for any purpose. Do not use any UL Mark or refer to UL in advertising, promotions or packaging for products, systems, processes or facilities that are not UL certified.

In Scope and Out of Scope Uses of Marketing UL Certifications

  • UL Marks or promotional badges can be used in marketing collateral, advertising, social content, internal and distribution chain communications, product catalogs, websites, news releases, point-of-sale, trade shows, and imagery promoting a UL certified product, system, process or facility.
  • Do not use any UL Mark, promotional badge or reference to UL certification on company stationery, email signature block, business cards, signs or vehicles, or within internet domain names or company names. Use of these references on such materials could incorrectly imply more than a third-party certification relationship between your company and UL, or incorrectly imply that all of your products, systems, processes or facilities have been certified by UL.
  • Ensure that any marketing claims based solely on the declaration of a manufacturer cannot be misconstrued as attributes evaluated as part of a UL certification. Avoid placing self-declared marketing claims in close proximity to any UL Mark or promotional badge. It’s important that buyers and users clearly understand that self-declared marketing claims are outside the scope of UL’s certification.
  • If some products, systems, processes or facilities featured in a website, brochure, ad or catalog have earned a UL Mark or UL certification but others have not, you must ensure the wording and placement of UL references make it clear which have and which have not been certified by UL.
  • Do not use a UL Mark or promotional badge in general advertising or promotional material to suggest that noncertified products, systems, processes or facilities have, in fact, been certified.
  • UL Mark or promotional badges for a system, process or facility certification may not be used in association with products or to imply that any products have been certified.
  • Use or promotion of a UL letter report or test report requires written authorization from UL.

UL Mark Color and Artwork

  • To display the UL Mark, you may use red (PMS 200 or equivalent), black on a light background or white on a dark background. Make sure to use one color for all elements of the UL Mark. Promotional badges will be delivered in an acceptable color palette. No other colors are acceptable for promotional badges.
  • Do not try to reproduce the UL Mark or promotional badge. Only use authorized artwork files provided by UL.
 

ADDITIONAL MARKETING GUIDANCE FOR SPECIFIC UL CERTIFICATIONS

 

UL Certified Mark and Promotional Badge for Products

The UL Certified Mark for products is part of the enhanced Mark system. This system consists of the UL Certified Mark plus special promotional badge. The UL Certified Mark can be used for products certified under UL’s Listing and Classification services and for UL certifications for certain geographies. Any UL certified product currently carrying a UL Listed, Classified or Performance Verified Mark for the U.S. and Canada can switch over to the UL Certified Mark and promotional badge system. Also, products carrying the UL Mark for Japan (UL-JP Mark) and the European Union (UL-EU Mark) can also switch to the UL Certified Mark and promotional badge system.

Except in certain limited circumstances, promotional badges may not be used unless a product is also carrying a UL Certified Mark. UL also offers the UL Certified Mark and promotional badge with optional QR codes.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to the UL Certified Mark for Products
Sample Correct Reference Incorrect references
UL Certified Mark. UL Approved.
UL Certification Mark. UL Certification pending.
Certified by UL. New UL Certification Mark.
This product is certified by UL. Representative samples of this product have been evaluated by UL and meet applicable standards. UL QR Mark.
Enhanced UL Certification Mark.
This product has earned the UL Certified Mark.
 

UL Listed Mark (all variations)

UL Listing means that UL has tested representative samples of a product and determined that the product meets specific, defined requirements. These requirements are often based on UL’s published and nationally recognized Standards for Safety. In some cases, UL has also evaluated products for compliance to additional requirements including those covering energy efficiency; functional safety; use in gas-fired equipment and marine environments; and use in plumbing, security and signaling applications. Ensure that any marketing references address when your product meets these additional requirements.

For packaging, the appropriate variation of the UL Listed Mark may be used alone as long as the product (as opposed to any Listed component in or connected to the product) bears the complete UL Mark. Except in certain limited circumstances, products using any variation of the UL Listed Mark are ineligible to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Listing
Sample correct references Incorrect references
UL Listed. UL Approved.
UL Listed to Canadian safety standards. UL Listing pending.
This product is Listed to applicable standards and requirements by UL. UL certification pending.
This product is Listed by UL. Representative samples of this product have been evaluated by UL and meet applicable safety standards. UL tested.
This product has earned the UL Listed Mark. Meets UL requirements.
 

UL Classified Mark (all variations)

UL Classification typically means that UL has tested and evaluated samples of a product with respect to certain properties of the product. UL classifies products to:

  • Applicable UL requirements
  • Standards of other organizations

It is important to use the UL Classified Mark accompanied by a statement indicating the specific scope of the Classification. For packaging, the appropriate variation of the UL Classified Mark may be used alone as long as the product bears the complete UL Classified Mark. Except in certain limited circumstances, products using any variation of the UL Classified Mark are ineligible to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Classification
Sample correct references Incorrect references
This product is Classified by UL as to (property or properties of product tested) only. [Include control number or file number] UL Approved.
UL Classified. See complete marking on product. [Include full marking on product] UL Classified. [Without any reference to the scope of the UL Classification]
This product is Classified by UL. Representative samples of this product have been evaluated by UL and meet applicable safety standards. This product is Classified by UL. [Without any reference to the scope of the UL Classification]
Classified by UL to [appropriate national or international standard]. UL Classified. [Without reference to the complete Classification marking on the product or packaging]
UL Classified. See complete marking on product. [Include full marking on product] This product is UL Classified. [Without any reference to the complete Classification Marking elsewhere on the promotional piece]
UL Classification pending.
UL certification pending.
UL tested.
Meets UL requirements.
 

UL Recognized Component Mark (all variations)

UL Component Recognition means that UL has evaluated components or materials intended for use in a complete product or system. These components are intended only for end-use products that may be eligible for UL certification.

Because UL Recognized Components are intended for specific applications, Marks or symbols using the letters “U-L” can never be used in connection with the advertising or promotion of UL Recognized Components. The appropriate symbol for promoting a UL Component Recognition is the UL Recognized Component Mark. Products using the UL Recognized Component Mark are never permitted to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL Recognized Component. UL Approved.
This [component or material] is Recognized by UL. Representative samples of this component have been evaluated by UL and meet applicable UL requirements. UL Recognition pending.
UL certification pending.
UL tested.
Meets UL requirements.
 

UL Performance Verified Mark

UL performance Verification means that UL has tested and evaluated samples of a product, typically against a specific performance standard. UL performance Verifies products to:

  • National or international industry performance standards
  • Manufacturer’s proprietary (internal) standards
  • UL requirements

It is important to use the UL performance Verified Mark only in conjunction with a statement indicating the specific scope of the UL performance Verification. Except in certain limited circumstances, products using the UL performance Verified Mark are ineligible to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Performance Verification
Sample correct references Incorrect references
This product is performance Verified by UL as to [performance standard tested] only. UL performance Verified only.
Performance Verified by UL to [performance standard used for testing]. UL Approved.
This product is UL Verified. [Without any reference to the complete performance Verification marking elsewhere on the promotional piece]
UL Verification pending.
UL certification pending.
UL tested.
Meets UL requirements.
 

UL Certified Management System Promotional Badge

A UL promotional badge can be used by customers with a UL certified management systems to promote a certification. A UL Certified Management System badge may never appear on a product, and may not be used to imply that a product has been certified by UL. The following are guidelines and rules for using the UL Certified Management System promotional badge, and making references to UL management system certifications in advertising and other promotional materials. Please ensure that the text on any promotional badge matches the scope of UL certification.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Management System Certification
Sample correct references Incorrect references
Our [name] management system is certified by UL to [standard]. UL Approved management system.
Management system certified by UL with regard to [certification scheme]. Our management system is certified by UL. [without any reference to the scope of the UL management system certification]
Our management system is Listed [or Classified or Recognized] by UL.
UL management system certification pending.
Our management system produces UL certified products.
 

UL Certified Process Promotional Badge

A UL promotional badge can be used by customers with a UL certified process to promote a certification. A UL Certified Process badge may never appear on a product, and may not be used to imply that a product has been certified by UL. The following are guidelines and rules for using the UL Certified Process promotional badge, and making references to UL process certifications in advertising and other promotional materials. Please ensure that the text on any promotional badge matches the scope of UL certification.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Process Certification
Sample correct references Incorrect references
Our [name] process is certified by UL to [standard/CFR]. UL approved process.
Process certified by UL with regard to [certification scheme]. Process is certified by UL. [without any reference to the scope of the UL process certification]
Our process is Listed [or Classified or Recognized] by UL.
UL process certification pending.
Our process produces UL certified products.
 

UL-EU Mark

UL-EU Mark is intended for use on products destined for the European marketplace. It means that UL has evaluated representative samples of a product or component and determined that those samples comply with the UL-EU Mark service requirements. Except in certain limited circumstances, products using the UL-EU Mark are ineligible to use a promotional badge. Please refer to the general guidelines for other promotional requirements.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL certified to EN standards and UL-EU Mark service requirements. UL approved.
This product is certified to applicable European (EN) standards and UL-EU Mark service requirements. UL Listed.
This product is certified by UL. Representative samples of this product have been evaluated by UL and comply with applicable European (EN) standards and UL-EU Mark service requirements. UL Listed for Europe.
This product has earned the UL-EU Mark. UL-EU Mark certification pending.
UL certification pending.
UL tested.
Meets UL requirements.
 

UL-JP Mark

UL-JP Mark is intended for use on products destined for the Japanese marketplace. It means that UL has evaluated representative samples of a product or component and determined that those samples comply with the UL-JP Mark service requirements.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL certified to Japanese standards and UL-JP Mark service requirements. UL approved.
This product is certified to applicable Japanese standards and UL-JP Mark service requirements. UL Listed.
This product is certified by UL. Representative samples of this product have been evaluated by UL and comply with applicable Japanese standards and UL-JP Mark service requirements. UL Listed for Japan.
This product has earned the UL-JP Mark. UL-JP Mark certification pending.
UL certification pending.
UL tested.
Meets UL requirements.
 

UL-MX NOM Mark

The UL MX NOM Mark, a product safety Mark for Mexico, means that UL has evaluated representative samples of a product and determined that they meet the appropriate safety requirements contained in the Official Mexican Standards (Normas Oficiales Mexicanas or NOM).

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL MX certified to Normas Oficiales Mexicanas (NOM). UL approved.
Certified by UL de México, S.A. de C.V. UL Listed.
This product is certified to applicable NOM standards and requirements by UL de México, S.A. de C.V. UL Listed for Mexico.
This product is certified by UL de México, S.A. de C.V. Representative samples of this product have been evaluated by UL de México, S.A. de C.V. and meet applicable safety standards. UL MX NOM Mark certification pending.
This product has earned the UL MX NOM Mark. UL certification pending.
UL tested.
Meets UL requirements.
 

UL GS Mark

The UL GS Mark means that UL has evaluated representative samples of a product and determined that they meet the safety requirements of European standards with German National Differences.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL certified to European safety standards including the German National Differences. UL approved.
This product is certified to applicable German standards and requirements by UL International Demko A/S. UL Listed.
This product is certified by UL International Demko A/S. Representative samples of this product have been evaluated by UL International Demko A/S and meet applicable safety standards. UL Listed for Germany.
The products has earned the UL GS Mark. UL GS Mark certification pending.
UL certification pending.
UL tested.
Meets UL requirements.
 

UL SNI Mark

The SNI Mark with the UL Indonesia identifier means that samples of wire and cable products have been tested and certified as meeting safety requirements for the Indonesia market.

When using the mark in any advertising and promotion, the SNI Mark may be used alone or it can be used with the UL Indonesia identifier. The UL Indonesia identifier must always be used in conjunction with the SNI Mark and may never be used alone on products, packaging, or any promotion or advertising. All uses of the SNI Mark must be accompanied by the SNI certificate number, e.g., SNI AA-BBBB-YYYY and a reference to LSPr-053-IDN , UL’s KAN-issued registration number.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL certified to Indonesia safety standards. UL approved.
UL certified for Indonesia. UL Listed.
This product is certified by UL to applicable standards for the Indonesia market. UL Listed for Indonesia.
This product has earned the UL SNI Mark. UL SNI Mark certification pending.
UL certification pending.
UL tested.
Meets UL requirements.
 

D Mark

The D Mark, a safety mark for Denmark, means that UL has evaluated representative samples of a product and determined that they meet the safety requirements of European standards with Danish National Differences.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
D Mark certified to European safety standards including the Danish National Differences. UL approved.
This product is certified to applicable Danish standards and requirements by UL International Demko A/S. UL Listed.
This product is certified by UL International Demko A/S. Representative samples of this product have been evaluated by UL and meet applicable safety standards. UL Listed for Denmark.
This product has earned the D Mark. D Mark certification pending.
UL certification pending
UL tested.
Meets UL requirements.