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  • Research Study

Explore New Research on Brand and Reputation Risk

This UL custom research offers an exclusive look into the current state of brand management practices as reported by 300 retailers and manufacturers worldwide.

Containers in a shipping yard at night

Strong brands create tremendous value for companies by attracting customers, employees and investors. In today's always-on world, brand threats can strike at any time from anywhere and quickly erode brand equity.

UL surveyed 300 decision-makers worldwide to understand their brand protection and brand management perceptions and practices.

Explore the results today and discover new approaches to reduce brand risk and gain customer trust.

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