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Africa is one of the world’s most attractive investment destinations due to its expanding consumer base. According to a McKinsey report, consumer spending in Africa is projected to reach $2.1 trillion by 2025. Consumers, particularly in the urban areas, have a strong appetite for consumer electronics, from smartphones to UHD televisions.

Entering this complex market requires a local and global presence. Africa is home to fifty-four countries, each with tailored regulatory frameworks, languages, and infrastructure. Companies cannot expect to win market share across Africa with a one-size-fits-all strategy.

For example, electrical and electronic products are required to comply with the specific safety, energy efficiency and EMC/EMI standards before they can be sold in the local markets. New market entrants grapple with a multitude of regulatory requirements and having to register the same product in multiple countries across the region.

UL offers the local know-how and expertise to ease your entry into the Africa markets. We provide trusted advice on required standards and will submit your product for NRCS or ICASA approvals.

Find out more about our services.