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Following highly publicized cases of substandard products, product quality is high on the public agenda in China. Chinese consumers demand higher quality goods from homegrown and foreign brands alike. The Chinese government is taking proactive steps to improve product quality by setting national standards known as Guo Biao (GB) across various industries. It is essential for foreign brands to comply with applicable Chinese national and industrial standards for successful entry into China.

The ‘GB’ process involves more than just the qualification approval. Authorities conduct frequent spot checks and market surveillance to ensure products maintain compliance post-launch. The focus is to track product quality of products in China and enforce the latest requirements.

How Can UL Help You:

As an industry leader with a global service network and in-depth understanding of product testing requirements, UL Consumer and Retail Services is a reliable partner who can conduct ‘GB’ tests based on Chinese national standards to speed up your time to market.

Throughout the production cycle from selection of raw materials to finished product inspections, UL will work with you to assess compliance risks and formulate plans to evaluate product quality, safety and performance.

Unique Advantages of UL on Chinese National Standards


UL Services:

  • Product testing
  • Chemical management
  • Care instructions and label approval
  • Risk assessment
  • Formulation of enterprise standards