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Delivering value and consistent quality is an essential part of building acceptance and preference for private label products. UL helps manufacturers bring new products from the concept stage to the shelf.

UL helps manufacturers produce reputable private label products by using sensory evaluations, physical testing, and consumer preference testing.

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Many private label brands strive to deliver quality equivalent to that offered by national brands. UL supports this drive with testing services to help optimize products pre-launch.

To reinforce consumer confidence in the quality and safety of store brand and private label products, UL offers safety and quality assurance testing. Our state-of-the-art laboratories have full analytical, microbiological, physical, shelf life and performance testing capabilities.

UL uses recognized test methods to help verify that store brand/private label products comply with recognized standards, such as the Food and Drug Administration (FDA) and U.S. Pharmacopeial Convention (USP), and regulations from ASTM, AATCC, AOAC, and ISO.

UL also delivers services that support quality assurance throughout the manufacturing process, including supply chain management, training, raw materials testing and verifying product marketing claims. This drives consumer confidence in the quality and safety of store brand and private label products.


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