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Underwriters Laboratories and Disney Expand Successful Youth Safety Education Program, "Wild About Safety"

Northbrook, Ill., March 12, 2007 -- Underwriters Laboratories (UL), with the assistance of various units of The Walt Disney Company, will expand on its youth safety education program for kids age 5-12. To develop the curriculum, UL will field a study to access the safety consciousness of U.S. kids.

The "Disney's Wild About Safety®" lessons will encompass household, electrical, water and recreation safety messages and connect with kids through Disney Parks and Resorts, Radio Disney, Disney.com, Disney Educational Productions and UL's safety ambassadors. The program is the most extensive ever for UL, an independent, not-for-profit product safety testing organization.

The "Disney's Wild About Safety®" program builds on a Disney Parks and Resorts safety initiative featuring Timon and Pumbaa of Disney's "The Lion King" and on UL's I am Safety Smart!TM youth safety education program which teaches students from kindergarten through 8th grade important home safety lessons. The program is designed to empower students to be responsible for making Safety Smart® decisions.

"We are pleased to expand our relationship with UL, which will build upon our successful `Disney's Wild About Safety®' program that was inaugurated in 2003 to educate young visitors inside our theme parks," said Greg Hale, Chief Safety Officer for Walt Disney Parks and Resorts.

To reach kids in classrooms nationwide, Disney Educational Productions (DEP) will produce two UL sponsored DVDs. The first DVD will feature Timon and Pumbaa emphasizing important safety lessons for kids age 5-8, while the second will focus on the science of safety for kids age 9-12. The educational DVDs will be available to educators January 2008 via DEP's direct mail and online catalogue.

"Our ultimate goal is to promote safety to children and instill them with a safety-consciousness," said Keith Williams, UL's President and CEO. "We want to help provide them with the tools to make them Safety Smart® and make responsible Safety Smart® decisions throughout their lives."

The re-launched broadband website Disney.com and RadioDisney.com will include an expanded "Disney's Wild About Safety®" page that will feature UL safety messages.

Radio Disney's local stations nationwide will feature "Disney's Wild About Safety®" messages through on-air Public Service Announcements, via a National Teacher Incentive program launching next year. These Safety Smart® messages will also be conveyed through the Disney Channel Games Ultimate Fan Experience in malls across the country beginning in July 2007 and at local community, school and retail events.

"We are thrilled to work with Underwriters Laboratories to mobilize the movement of this essential program to help educate children on safety. Through our characters, UL can communicate the importance of safety by providing interactive events and programs that focus on meaningful and effective safety messages," Peggy Iafrate, Director of Radio Disney Integrated Marketing.

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