Overview for clients with UL product certification

The general guidelines and rules listed below will help you accurately and properly promote your UL product certification including:

  • UL Listing
  • UL Certified (enhanced / smart mark)
  • Classification
  • Performance Verification
  • Component Recognition
  • Region- or country-specific UL Marks such as UL-AR Mark, UL-BR Mark, C-UL Mark, or UL-MX NOM Mark

The guidelines apply to their use in:

  • Advertisements
  • Product packaging
  • Brochures
  • Fliers
  • Catalogs
  • News releases
  • Web sites
  • Any other promotional communication

Please note that references to UL in promotional materials are not substitutes for the complete UL Listing, Classification, Performance Verification or Recognized Component Marks on your products or their packaging. Advertising references are informational and are not proof of UL Listing, Classification, Performance Verification or Component Recognition.


General guidelines and rules

  • Any references to UL in promotional materials must be complete and accurate.
  • Make sure to that the UL Mark used in advertising, promotion or packaging is the same Mark that appears on your product. Correctly indicate whether the product is UL Listed, Classified, Performance Verified or Recognized. Alternatively, if the product is certified to the requirements of a specific country or region, make sure to use the appropriate UL Mark to indicate the geographic scope of your certification. Some examples of country- and region-specific UL Marks include: UL-AR Mark for Argentina, UL-BR Mark for Brazil, C-UL Mark for Canada, D Mark for Denmark, UL GS-Mark for Germany, S-Mark for Japan and UL-MX NOM Mark for Mexico.
  • The UL Mark should never appear more prominently in any advertising or packaging than the name of the company manufacturing or selling the product.
  • Products certified by other organizations, tested to UL Standards, cannot bear any UL Mark on them or in connection with their advertising.
  • Do not use any UL product certification Mark or reference UL product certification on company stationery, business cards or signs, or within Internet domain names or company names. Use of these references on such materials could incorrectly imply more than a third-party safety or performance verification certification relationship between your company and UL, or incorrectly imply that all products you manufacture have been certified by UL.
  • If you use a UL Mark on your Web site, you must ensure that visitors to your Web site are able to clearly identify which of your products have been certified by UL and which have not.
  • References to UL can be made only once you are authorized by UL to use the appropriate UL Mark on your product.
  • Please ensure that any marketing claim based solely on the declaration of a manufacturer cannot be misconstrued as attributes evaluated as part of UL’s certification. Avoid placing marketing claims in close proximity to any UL Mark appearing on a product, packaging, or in advertising or promotional uses. It’s important that product buyers and users clearly understand that self-declared marketing claims are outside the scope of UL’s certification.
  • No degree of acceptability, level of safety or protection should be implied in promotional materials.
  • If UL product certification is withdrawn for any reason, all material that refers to this certification should be immediately removed from distribution, and further use of any UL Marks should be discontinued.
  • If some products appearing in a Web site, brochure, ad or catalog are entitled to bear the UL Mark but others are not, you must ensure the wording and placement of UL references make it clear which products are in fact certified by UL and which are not. Do not use the UL Mark in general advertising or promotional material to suggest that noncertified products have, in fact, been certified.
  • The UL symbol and any words used to describe product certification must be large enough to be clearly recognized and read by customers.
  • Promotional materials, ads and packaging should only illustrate product uses that are consistent with its UL Listing, Classification, Performance Verification or Recognition or UL certification for a specific country or region. Examples of these country- and region-specific UL Marks include: UL-AR Mark for Argentina, UL-BR Mark for Brazil, C-UL Mark for Canada, D Mark for Denmark, UL GS-Mark for Germany, S-Mark for Japan and UL-MX NOM Mark for Mexico.
  • To display the UL Mark on promotional materials, you may use red (PMS 485 or equivalent), black or white on a dark background. Make sure to use one color for all elements of the UL Mark.
  • Do not try to reproduce the UL Mark. Only use an authorized UL Mark, which can be downloaded from the UL Web site.
  • Do not use the UL Mark on packaging for products that are not UL certified.

Enhanced UL Certification Marks

Enhanced UL Certification Marks

The enhanced UL Certification Mark now bundles multiple Certifications into a single Mark; utilizes a unique identifier for easier access to information at www.ul.com/database; communicates geographic scope of certification through country codes; and describes the attributes that UL has Certified about a product.

Learn More