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Un estudio dedicado a explorar y comprender mejor qué piensan y cómo se sienten las personas en relación con los productos que hacen o consumen, el papel que esto tiene en la configuración del comercio mundial y el impacto que tiene sobre la concepción, elaboración, venta y distribución de los productos.
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10 things you should know

  • Wear your PFD -- Having personal flotation devices on board does not save lives - wearing them does!
    70% of all boating deaths result from drowning, and almost 85% of those who drown are not wearing a PFD!
  • PFDs are required -- The number and type of PFD's you need depends on the number of passengers, the size and type of your boat, and your boating activities.
  • PFDs use different methods to provide buoyancy (flotation) -- Today's PFDs use foam (or other buoyant materials), air, or a combination of these to provide "lift" in the water.
  • There are five different types of PFDs -- The five Types of PFD's differ in terms of lift in the water, ability to turn unconscious wearers face-up, and comfort.
  • Some PFD's are special -- There are several things you should know about type IV (throwables) and V (special use) flotation devices. Type IV devices are designed to be thrown to someone in need in the water. They are not designed to be worn. Type V devices are designed for specific activities, so you should check the label for limits of use.
  • Have a life jacket that fits you well --Try on your PFD to see if it fits snugly. Then test it in shallow water to see how it performs. An ill-fitting PFD may not provide the expected flotation benefits.
  • Inspect and maintain your PFD -- PFDs do not last forever. Inspect your PFD regularly and replace it when necessary. The law dictates PFDs must be in good shape before you use them while boating.
  • Think carefully about your child's PFD -- Care must be exercised when purchasing a PFD for a child.
    Providing a proper-fitting PFD and training on how to use it will greatly increase your child's safety around water.
    A PFD is not a substitute for adult supervision. Never leave a child unattended in or near the water!
  • Cold water can kill -- Cold water (less than 70°F) can lower body temperature, causing hypothermia.
  • Boating safety is for everyone -- Being safe on the water is not just about wearing PFDs.