White goods and household appliances
Consumers know and trust the UL Mark
Consumer research shows the UL Mark is important to consumers and that they look for it on the products they buy. According to an independent research study (Synovate Research reinvented, 2006):
- The UL Mark is known and recognized by 66% of consumers, which is significantly higher than UL's competitors in the conformity assessment category.
- The presence of a safety mark is an important decision criterion for over half of all consumers. Two-thirds of "safety concerned" consumers indicated that the presence of a safety mark is an important factor in their purchase decision.
Giving confidence to retailers
UL has partnered with both Wal-Mart and Sears to reach more than 130 million shoppers with messages on safety which included 30 second radio and TV public service announcements on their dedicated, in-store broadcast networks. Some of UL's other retailer partners include: Ace Hardware, Best Buy, Circuit City, Comp USA, Do It Best, Home Depot, JC Penney, Kmart, Lowe's, Menards, Radio Shack, Sam's Club, Target, and TruServ.
Most complete service offering
UL can package gas-fired testing with electrical safety testing, food equipment sanitation, international certification and electromagnetic compatibility assessment within one product submittal.
Access to global markets
UL provides the CB-style test report along with the UL Mark for streamlined global access. With a network of knowledge that spans 71 countries, UL can help manufacturers obtain key national marks. UL is a certified body test laboratory (CBTL) approved by the IECEE for several CB scheme product categories including HOUS (household appliances, tested in accordance to IEC 60335).
Access to industry-leading expertise
UL is the knowledge leader for the appliances industry with staff members who perform an active role on multiple international standards and technical committees.