The UL advantage
Choosing to work with UL communicates to your customers your commitment to the highest levels of quality and safety. Manufacturers worldwide rely on UL for certification of their products.
UL brand value
Independent research demonstrates that the UL Mark leverages your product in the marketplace:
- The UL Mark is one of the most widely used, recognized and trusted safety symbols in the world
- UL is by far the leader in safety standards compliance matters among U.S. regulatory authorities, retailers, buyers and consumers
- UL is cited as an assurance of safety more than all other certifiers and raters (CSA, ETL, Good Housekeeping Seal, Consumer Reports, etc.)
- The UL Mark is consumers' greatest assurance of safety and quality when purchasing products. Safety marks influence purchase behavior, and the UL Mark is the preferred choice
- UL research consistently indicates that consumer awareness of other organizations' product testing and conformity certification to the U.S. marketplace is essentially nonexistent¹
- Regulators are seven times more likely to immediately accept the UL Mark without further steps or information²
¹ 2006 Consumer Brand Value Study, Synovate
² 2006 AHJ Brand Value Study, Blackstone Group
Expertise you can count on
With UL, you can be confident that your water product certification is handled accurately and efficiently. UL offers:
- A dedicated team of toxicologists, engineers, chemists and sanitarians specializing in water product certification with the knowledge and experience to certify your products thoroughly and accurately
- More than 400 combined years of experience testing to water product standards
- Active participation at national water product standard committees, industry technical task and joint committee groups, and trade shows
- A dedicated team of regulatory experts in environmental and public health regulation, available at no charge
- A council of experts in environmental and public health regulation and academia from around the world that supports and oversees UL's water product certification work
No other compliance organization speaks with more authority and integrity or can add more value to your brand.
Return on your certification investment
- Continued return on your certification investment through UL's comprehensive programs to protect the integrity of the UL Mark on your products
- Continued investment in programs to drive brand awareness and preference for UL Marks among consumers, regulators and retailers
Learn more about UL's anti-counterfeiting programs.
