This is the second year of The Product Mindset, a study dedicated to exploring and better understanding the way people think and feel about the products they make or consume and the role this plays in shaping global trade and impacting how products are conceived, constructed, sold and delivered.
As was the case in 2011, the 2012 study is based on quantitative research of manufacturers and consumers in China, India, Germany and the U.S. This year’s study uncovers the Forces creating uncertainty and shaping the market; the Attitudes that have shifted from last year’s optimism to a new realism and sophistication; Priorities like safety, quality and the environment that address fundamental demands; and the Impact created by the supply chain, globalization and traceability that defines how the priorities are delivered.
Examine select pages and graphs from the 2012 edition of The Product Mindset. It’s an easy way to preview the study before you download.
Download the 2012 study to access more than 50 pages of findings and insights.
"This research demonstrates the importance of moving existing food safety management to the next level."—Grocery Headquarters
"Are people suffering from gadget overload? UL issued a study last week that found about half of consumers, 48 percent, 'feel high-tech manufacturers bring new products to market faster than people need them.'"—The New York Times
"With supply chain complexity growing and global trade increasing at unprecedented rates, understanding and navigating the Product Mindset is essential."—Sustainable Industries