The UL advantage

Applying our expertise to your needs

UL's Global Retail Services Team (GRST) - a global network of technical experts - serve as your dedicated knowledge resources to help you understand global market requirements, develop compliance strategies and advise you through technical compliance issues. Through UL's GRST, you will benefit from:

Access to unmatched breadth and depth of expertise, developed through UL's experience evaluating 19,450 different types of products
Practical standards interpretations and application from the organization that wrote over 1,000 U.S. product safety standards and serves on more than 800 international and national standards development committees
Public and private seminars, lead by season UL technical experts, to help you keep up with critical global compliance and product safety and quality issues.

Integrated retail programs

By integrating UL's comprehensive retail service portfolio with UL safety certification, UL's retail programs help you enhance product safety and quality while minimizing time-to-shelve and cost benefits. We have successful bundled service programs in several key products including household appliances, lighting, office products, ceiling fans, and more.

Consumers know and trust the UL Mark

Consumer market research shows the UL Mark is important to consumers and that they look for it on the products they buy. According to an independent research study (Opinion Research Corporation, 2004):

73 percent of Americans consumers are aware of the UL Mark
63 percent of American consumers are more confident of a product's safety if is has been tested by UL and carries a UL Mark
24 percent of American consumers (top of mind) cite the UL Mark as an assurance of quality

The high level of recognition of UL's Mark among consumers is a result of UL's consumer safety education and outreach. In fact, UL reached 447 million consumers across the globe with potentially life-saving messages during 2007.

Brand protection

UL's unwavering commitment to anti-counterfeiting programs maximizes your brand protection efforts.